Jaguar has temporarily stopped selling new cars in the UK after killing off its latest combustion engine model, the F-Pace.
As the manufacturer embarks on its ambitious new EV-only strategy, there will be an extended pause before the first next-generation Jaguar EV arrives in 2026.
This leaves the Castle Bromwich brand with no new cars available to buy (a unique and somewhat questionable sales tactic) for over a year.
Jag’s one-year hiatus: Once the F-Pace SUV ends production in 2025, there won’t be a new Jaguar to buy until deliveries of the first electric vehicle of the new era arrive in 2026.
November marks the time when sales of the Jaguar F-Pace SUV will cease in the UK.
After Jaguar announced in April 2023 that it was transforming into an electric-only brand, it was revealed that it would take a pause of at least 12 months from the new car market.
The UK-made XE and
Now the F-Pace is also retired.
Jaguar will not offer any new cars to the public and will only sell used models through its dealer network during the interim period.
Jaguar CEO Rawdon Glover confirmed earlier this summer that “there will be a period where you won’t be able to buy a Jaguar.”
jaguar said Coach: ‘From November 2024, sales of new Jaguars will come to an end ahead of the introduction of our new brand later this year and product launch in 2026.
“While we have stopped allocating our current generation of Jaguar vehicles, we have a selection of models available to purchase as approved used vehicles through our UK retail network.”
While the F-Pace was Jaguar’s best-seller last year (with 21,943 units and also tripled the I-Pace’s 7,000 sales), it pales in comparison to sales of the Range Rover, Range Rover Sport and Land Rover Defender.
A Jaguar spokesperson told This is Money last month that production of the F-Pace for UK customers had already ended and the company was only building examples for overseas markets.
To maintain the interest of motorists during the break of the year, Jaguar will present the first concept of its first all-electric new generation line in December.
It will be a four-door, low-roof GT with a completely new design language for Jaguar that will define the brand’s electric-only future.
Costing £100,000 and boasting a range of more than 435 miles and a 575hp powertrain, Jaguar bosses promise it will be the most powerful car it has ever sold.
The GT will be followed by a large sedan and an SUV and should arrive in 2028.
Jaguar’s pivot to becoming an exclusively electric brand
In March, Jaguar announced it would reduce production to only SUV models this year, after previously revealing it would go all-electric in 2025.
This was quickly followed by a post-investor meeting update that all but one of the remaining cars would receive the cut.
Automotive News Europe reported that CEO Adrian Mardell told investors on June 19: ‘We are eliminating five products, all of lower value.
“None of these are vehicles we’ve made money on, so we’re replacing them with new vehicles with newly designed architectures.”
The five models abandoned by parent group JLR (formerly Jaguar Land Rover) were the sporty F-Type, compact SUV E-Pace, midsize saloon XE, premium saloon XF and electric SUV I-Pace, all of which offer a close offer. to zero profitability”.
It was only the F-Pace (now also removed) that was retained.
Fiat CEO Olivier Francois said the carmaker would reintroduce a gasoline version of its 500 city car due to a lack of demand for electric vehicles, especially among older drivers.
Because? Well, Jaguar decided to double down on all-electric almost a decade earlier than some brands, even though other manufacturers including Fiat, Ford, Renault and Porsche scaled back their electric plans due to low private demand.
Jaguar CEO Rawdon Glover attributed the lack of EV sales in part to how indistinguishable the EVs on offer are.
“If you look at it, it’s a pretty homogenous sector, and I suspect that might be part of the reason why the BEV sector stagnated a little bit,” he said.
“Actually, what we want to do is make a car that really challenges some of those conventions.”
He continued: ‘We’ve chosen a value over volume play, and that’s why we’ve gone with the pricing we’ve chosen.
“I wouldn’t say the development of the EV market is irrelevant, but I think it’s less relevant than perhaps it would be if it were in a more commoditized volume segment.”
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