Swedish car manufacturer Volvo has announced revolutionary plans to sell cars to customers online in just 20 minutes – less time than most people need to do a weekly store.
It says that car buyers using a laptop, smartphone or tablet, from the comfort of their own home, within that tight schedule, will be able to: select the car they want; specify the engine, sort equipment levels, color, equipment and accessories; organize their finances to seal the deal; and even sort a part exchange of their own existing car with a guaranteed value.
Details of the uncomplicated and time-saving way to buy a new car were announced when the car company & # 39; Volvo Online & # 39; in the UK launched at a special event on the Shard in London.
Buy a car from your bank: Volvo offers a service where motorists can buy a car online in less than 20 minutes
Customers who log in to the new Volvo Online website will be guided step by step in configuring the car of their choice and how to pay for it in a system designed to be as simple, clear and secure as it is. buying items on Amazon. or eBay.
As part of the process, the system also links customers to real people at a local dealer of their choice, where staff can give a human touch and check facts and figures on key points before customers make their final commitment to purchase.
Customers can interrupt the process at any time or ask the local dealer to call or email, or make an appointment to visit a physical showroom.
A live chat video link will be added later as an additional step in the process.
The full online purchasing service – including the vehicle configurator – will initially only be available for Volvo & # 39; s award-winning XC40 compact SUV, but will be rolled out to all other models from 3 May.
Jon Wakefield, managing director of Volvo Car UK, said: “Whether online or offline, the way people buy cars has changed. Customers now have much more control over the process and Volvo Online helps them go one step further.
& # 39; It makes life as easy as possible without compromising on choice or security and allows customers to control the purchasing process whenever it suits them. & # 39;
Volvo Online has been launched to help people who are "busy and timeless," says the Swedish brand
The service means that car buyers never have to step into a dealer company until they pick up their new vehicle
A Volvo statement adds: & # 39; They [customers] can even trade in their old vehicle, apply for financing and complete the deal with an e-signature, all from the comfort of their home or office.
& # 39; From start to finish, the entire process can be completed in 20 minutes – less time than most people do to do their weekly store. & # 39;
A recent YouGov survey among more than 2,000 British adults this month found that only about one in twelve (eight percent) said they spent less than 20 minutes on their weekly store, 83 percent more than half an hour and 22 percent more then an hour.
The financial side of the company is supported by the Santander bank.
The Swedish brand added: & # 39; Volvo Online is the only online sales offer from a car brand in the UK that allows you to configure your car – including all specifications, options and packages – to place an order at the factory, and a sign an electronic financing agreement – all on a range of different payment options. & # 39;
The company said that Volvo Online & # 39; was designed with transparency and confidence in the heart & # 39 ;.
All forms of purchase are possible, including cash, personal contract purchase (PCP), personal rental contracts (PCH) and a conditional sale with a down payment and monthly payments.
The first model available through the service is the award-winning XC40 SUV. All other Volvo cars are available from 3 May
John Wakefield, MD of Volvo UK, said that the service & # 39; will make life as simple as possible without compromising on choice or security and allowing customers to control the purchasing process when it suits them & # 39;
Bosses describe Volvo Online as & # 39; an intuitive, flexible and reliable way to buy a new car – from the comfort of your own home & # 39 ;.
When he explained the role of dealers, he said: “You can not only contact them at any time during the process, but it will also bring you together when you place your final order to ensure that you have everything you need.
& # 39; It is a personalized, transparent online experience that gives you control over your purchase – with the help of your local retailer when you need it – and everything at your convenience. & # 39;
It saves valuable time for & # 39; pressure and time-poor & # 39; but Volvo emphasized: & # 39; Trust is also an important factor – this will be a completely secure online system, with multiple controls throughout the entire process to make sure ensure that the customer is not rushed in everything they later regret with such an important purchase. & # 39;
Volvo recently announced plans to impose a maximum speed of 112 mph on its cars from 2020 to reduce speed-related accidents.
Volvo is owned by Chinese car manufacturer Geely, owner of British sports car manufacturer Lotus, and also makes electric London taxis at Coventry.
The launch of the service is because Volvo sales in the first three months of this year increased by 39 percent compared to last year, with sales of 50,000 cars last year, the highest figure for 28 years.
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