Yelp is introducing a new tool that allows businesses to identify themselves as an Asian owner, Chief Diversity Officer Miriam Warren announced today. The new optional attribute will make it easier for Yelp users to easily find and support Asian businesses.
Business owners may edit their existing listing on Yelp and select the attribute that indicates they are an Asian owned business. The feature is available when a business owner logs into their Yelp for Business account. Once enabled, users filtering for “Asian-owned” restaurants will find a list of businesses near their location that have selected that attribute themselves. Yelp has previously implemented similar attributes that businesses can display, such as the option to identify them as Black- or owned by women
Yelp also confirmed in its latest economic impact report on various companies that searches on Yelp for Asian businesses were up 130 percent in February. The company also said the Yelp Foundation will double all Yelp employee donations to selections targeting Asian-American and Pacific Islander groups in the months of April and May, such as Asian Americans Promoting Justice – Atlanta and Stop AAPI hate