& # 39; Not happy, Jan! & # 39; Yellow Pages orders Darrell Lea to remove their chocolate ad that was a tribute to the iconic commercial
- Darrell Lea has been hit with a strike and keeps his distance from the Yellow Pages lawyers
- The Australian chocolatier made an identical remake of the iconic ad of the pages
- The call directory accused Darrell Lea of & # 39; easing their ad to sell chocolate & # 39;
The Yellow Pages had instructed Darrell Lea to remove their ad that their iconic & # 39; Not Happy, Jan! & # 39; Reflects. commercial.
The Australian chocolate company was struck on Thursday with a cease-fire order from Sensis, the parent company of the Gouden Gids.
Yellow Executive General Manager James Ciuffetelli said their ad was & # 39; cheaper to sell chocolate & # 39 ;.
Darrell Lea has released an advertisement that was shot-for-shot in the same way as the 2000 original with the same actress on Tuesday.
It follows the same story, except the manager yells & # 39; don't worry, Jan! & # 39; after eating some chocolate.
& # 39; It has been used without our consultation or approval, & # 39; said Ciuffetelli.
& # 39; To see the Yellow Pages brand, which is iconic and trusted by many Australians, and our beloved Jan, used by another company for commercial gain, is a total shock to us.
& # 39; By imitating our advertisement, we believe that this is misleading for consumers.
& # 39; It is clear on social media that a number of people believe that Gouden Gids has endorsed this campaign, which is not the case. & # 39;
Darrell Lea accused the Sensis media team of rolling back after they initially placed & # 39; yesterday their support for our ad through their social media channels & # 39 ;.
& # 39; To see our beloved character Jan (photo), used by another company for commercial gain, is a total shock to us & # 39 ;, said Yellow Executive General Manager James Ciuffetelli.
Darrell Lea marketing director Tim Stanford said he & # 39; disappointed & # 39; was with the answer.
& # 39; As an Australian company with a 92-year history, we wanted to breathe new life into an iconic ad and from the responses we received, the response was extremely positive & # 39 ;, said Stanford.
& # 39; Today, however, Sensis demanded that we end our campaign through its lawyers.
& # 39; In the spirit of Darrell Lea & # 39; Makes It Better & # 39; we will cancel the ads and send a large box of chocolate on their way. & # 39;
The advertisement has 117,000 views on the Facebook page of Darrell Lea since the publication of this article.
The pastry chef took the advertisement off the air until 5 p.m. on Friday.
ORIGINAL: The boss (photo) gets angry with an employee and calls & # 39; not happy, Jan & # 39; in the original commercial
REMAKEN: the version of Darrell Lea sees the boss eat some chocolate to calm himself before he & # 39; don't worry, Jan! & # 39; Says. The same actress was used as the original
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