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ORIGINAL: The iconic character Jan is portrayed as she realizes that her boss is angry with her

& # 39; Not happy, Jan! & # 39; Yellow Pages orders Darrell Lea to remove their chocolate ad that was a tribute to the iconic commercial

  • Darrell Lea has been hit with a strike and keeps his distance from the Yellow Pages lawyers
  • The Australian chocolatier made an identical remake of the iconic ad of the pages
  • The call directory accused Darrell Lea of ​​& # 39; easing their ad to sell chocolate & # 39;
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The Yellow Pages had instructed Darrell Lea to remove their ad that their iconic & # 39; Not Happy, Jan! & # 39; Reflects. commercial.

The Australian chocolate company was struck on Thursday with a cease-fire order from Sensis, the parent company of the Gouden Gids.

Yellow Executive General Manager James Ciuffetelli said their ad was & # 39; cheaper to sell chocolate & # 39 ;.

Darrell Lea has released an advertisement that was shot-for-shot in the same way as the 2000 original with the same actress on Tuesday.

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It follows the same story, except the manager yells & # 39; don't worry, Jan! & # 39; after eating some chocolate.

& # 39; It has been used without our consultation or approval, & # 39; said Ciuffetelli.

& # 39; To see the Yellow Pages brand, which is iconic and trusted by many Australians, and our beloved Jan, used by another company for commercial gain, is a total shock to us.

& # 39; By imitating our advertisement, we believe that this is misleading for consumers.

& # 39; It is clear on social media that a number of people believe that Gouden Gids has endorsed this campaign, which is not the case. & # 39;

Darrell Lea accused the Sensis media team of rolling back after they initially placed & # 39; yesterday their support for our ad through their social media channels & # 39 ;.

ORIGINAL: The iconic character Jan is portrayed as she realizes that her boss is angry with her

REMAKE: A new version of Jan appears in Darrell Lea & # 39; s remake of the iconic commercial
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REMAKE: A new version of Jan appears in Darrell Lea & # 39; s remake of the iconic commercial

& # 39; To see our beloved character Jan (photo), used by another company for commercial gain, is a total shock to us & # 39 ;, said Yellow Executive General Manager James Ciuffetelli.

Darrell Lea marketing director Tim Stanford said he & # 39; disappointed & # 39; was with the answer.

& # 39; As an Australian company with a 92-year history, we wanted to breathe new life into an iconic ad and from the responses we received, the response was extremely positive & # 39 ;, said Stanford.

& # 39; Today, however, Sensis demanded that we end our campaign through its lawyers.

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& # 39; In the spirit of Darrell Lea & # 39; Makes It Better & # 39; we will cancel the ads and send a large box of chocolate on their way. & # 39;

The advertisement has 117,000 views on the Facebook page of Darrell Lea since the publication of this article.

The pastry chef took the advertisement off the air until 5 p.m. on Friday.

ORIGINAL: The boss (photo) gets angry with an employee and calls & # 39; not happy, Jan & # 39; in the original commercial

ORIGINAL: The boss (photo) gets angry with an employee and calls & # 39; not happy, Jan & # 39; in the original commercial

ORIGINAL: The boss (photo) gets angry with an employee and calls & # 39; not happy, Jan & # 39; in the original commercial

REMAKEN: the version of Darrell Lea sees the boss eat some chocolate to calm himself before he & # 39; don't worry, Jan! & # 39; Says. The same actress was used as the original
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REMAKEN: the version of Darrell Lea sees the boss eat some chocolate to calm himself before he & # 39; don't worry, Jan! & # 39; Says. The same actress was used as the original

REMAKEN: the version of Darrell Lea sees the boss eat some chocolate to calm himself before he & # 39; don't worry, Jan! & # 39; Says. The same actress was used as the original

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