Microsoft and Sony have spent thousands of dollars this week on marketing campaigns at The Sphere in Las Vegas. The $2.3 billion attraction has been lighting up social media for weeks, after U2 played the first show at The Sphere last month. On Thursday night, Microsoft lit up The Sphere with its new Xbox marketing campaign, and just a day later, Sony chose The Sphere to showcase it. spider man 2.
Both companies may have paid up to $450,000 to have their campaigns displayed at The Sphere, after pricing creative spots in the attraction. leaked earlier this month. Microsoft worked with BCN Visuals to create its Xbox Sphere takeover on Thursday night, with a fully anamorphic 3D billboard on display that was similar to takeovers we’ve seen in Times Square in the past.
The result was Xbox 3D controllers flying out of The Sphere, as part of Microsoft’s new plan. Xbox marketing campaign for vacations. Microsoft has also created a live-action trailer that aired on Thursday Night Football and will air globally over the holidays.
Sony followed a day later with its own 90-second ad featuring spider man 2, with Venom leaving The Sphere. Both ads appeared just as Twitchcon begins this weekend, which will be held in Las Vegas this year.