Businesswoman, 28, cuts her own eyelashes to prove her natural eyelash growth serum works — and now one bottle is sold every three minutes
- Kasey Giarratana launched Xali Organics in 2021 selling natural eyelash serums
- She cut her eyelashes in protest of the toxic substitutes
- She’ll now prove it works in her $79.95 serum
A young beauty entrepreneur who created her own eyelash growth serum now sells one bottle every three minutes.
Kasey Giarratana, from Melbourne, used to spend $2,400 each year on eyelash extensions, but instead decided to invest that money elsewhere and launched Xali Organics in June 2021 to sell a natural eyelash growth serum.
By using the product, the brand claims customers will notice longer, thicker eyelashes in as little as one to six weeks.
In protest of being shown that natural products work just as well as commercial alternatives, the 28-year-old cut off her thinning natural eyelashes on March 27 and uses her growth serum every day to regrow them.
Since the live broadcast, social media sales have skyrocketed and haven’t stopped since.
“We’re on track to have this be the best month ever for our business,” Cassie told FEMAIL.
Scroll down for the video
Australian brand Xali Organics is known for its all-natural products, including a $79.95 serum that claims to grow eyelashes in one to eight weeks.
Kasey and co-founder Michael Giarratana decided to start the brand as they wanted to create alternative products without toxic ingredients.
Claims that some commercial drugstore eyelash serums are potentially dangerous.
Some of the toxic ingredients used in commercial pharmaceutical eyelash serums use ingredients that are known carcinogens and hormone disruptors such as Bitmaprost. She said this prostaglandin is a chemical compound with hormone-like effects.
When you use these serums, you’re taking care of your health—common side effects of these compounds include darkening of the skin around the eyes, blepharitis, eye pain, darkening of the iris, drooping eyelids, and thinning or loss of eyelashes.
The real problem is that some eyelash serums are marketed as cosmetics that contain a synthetic version of the same prostaglandin analogue. These ingredients have the same potential side effects.
Confidence in the product, Melbourne founder Casey Garatana cut her eyelashes to show how the serum works, and also to show how the natural product worked compared to the alternatives.
Casey and Michael have worked hard to make sure that their eyelash serum uses only clean ingredients, and is one of the only clean formulations on the market.
Xali Lash Growth Serum is formulated with advanced polypeptides and power-of-nature ingredients to increase eyelash growth, thickness and length with visible results in just one week and transform lashes in six to eight weeks.
“I’ve staked my entire business reputation on this trick by clipping my eyelashes, which I’m confident will grow back fancier and longer than ever before, in a very short amount of time with Xali Organics serum,” she said. .
Hundreds of clients have previously shared before-and-after photos of their skin
What are the main ingredients?
Hyaluronic acid: It excels at retaining moisture and works to ensure that your lashes stay hydrated, preventing them from becoming dry and brittle. This protects them from breaking, which also helps in growth. It works as a conditioner for your eyelashes.
Collagen: It contains amino acids that are used to build keratin, which is the protein that hair is primarily made of. As a result, collagen plays an important role in the health, strength, and growth of eyelash hair follicles.
Pepo Cucurbita Seed Extract: It comes from a type of pumpkin which is a very good source of antioxidants and Vitamin E. Pumpkin seed extract and pumpkin seed oil are also a great source of essential fatty acids.
Myristoyl Pentapeptide-17: Myristic acid product, which is a group of long-chain fatty acids derived from the fruit of the nutmeg tree – Myristica albicans, and Pentapeptide-17, a small peptide of 5 amino acids.
It is also known as the “hero” ingredient because it helps stimulate keratin production to promote thicker, healthier eyelashes.
Arginine: An amino acid found in keratin that is responsible for maintaining and supporting the strength of hair (or eyelashes).
Vitamin B7: Also known as biotin, it works by increasing strength and reducing breakage in the hair shaft so hair can grow longer.
Hundreds of customers, one of the brand’s websites, have shared positive reviews and photos of how the serum works to grow their eyelashes.
I’ve only been using this natural eyelash growth serum for two weeks now, and I’m already seeing a significant improvement in the length and thickness of my eyelashes! I was skeptical at first, but decided to give it a try after reading all the positive reviews, and I’m so glad I did, one wrote.
I was skeptical about this eyelash serum but here is my evolution after only 2 weeks of use!! I can’t wait to see how soon they are!! Love this, wrote another.
A third praised the ingredients used and said, “I love that this serum is made with all-natural ingredients—it makes me feel good about what I put on my eyelashes.”