In the end it had to happen: a company has filed a lawsuit in federal court against Elon Musk’s X Corp. over Twitter’s name change (through Reuters). The company in question is X Social Media LLC, a Florida advertising agency that alleges that deceptive and unfair commercial activities of the state. Act.
X Social Media (hereinafter referred to as correlates with the rebranding of X Corp. and the use of the ‘X’ brand.”
It’s unclear how strong X Social Media’s case will ultimately be. Law professor Alexandra Roberts said The edge earlier this year that the “crowded field” of “X” trademarks could make it difficult for any individual X-branded service to assert a claim against another, whether Musk’s X or a company like X Social Media.