TO report Fortune claims that X, the social networking site formerly known as Twitter, has tried removing headlines from articles shared on the site. Publications would only include the main image and URL, unless the person or publisher posting the link adds their own text, depending on the materials the outlet viewed.
The image would still serve as a link to the article, but there’s no information on a timetable for implementing it or confirmation that it will ship at all. “It’s something Elon wants,” a source is quoted as saying, “It was being run by advertisers, who didn’t like it, but it’s happening.”
Explanations for the change include lowering the height of individual posts so that users’ timelines show more content, and that owner Elon Musk apparently “believes the change will help curb clickbait.”
X did not immediately respond to a request for comment beyond an automated response from his press contact address.