X (formerly Twitter) is looking to split its premium subscription service into three membership tiers, which will allow the company to vary the subscription price depending on the number of ads shown to the user. According Bloomberg source who attended a call Thursday with $8 per month. It is not clear if a free version will continue to exist.
No pricing information has been announced for the new membership levels. However, according to previously discovered details in app, the entry-level Basic plan will not reduce the number of ads users see on the platform, while the Standard tier will show half as many ads, one of the benefits currently enjoyed by premium subscribers. The top Plus deal will remove ads entirely and will therefore presumably cost even more than the $8 a month or $84 a year charged today. X has not revealed when these new membership levels will roll out during testing or general availability, nor what additional benefits (blue check, editing, etc.) each plan might include.
During the call, X CEO Linda Yaccarino said the company’s advertising, data licensing and subscription revenues are growing quarter over quarter “in the high single digits,” and Last week’s Code event that around 90 percent of X’s top advertisers have returned to the platform. These statements have been toned down by non-profit media watchdog Media Matterswho said yesterday that advertisers seem to be back, but they are spending significantly less than pre-Musk Twitter: 90 percent less according to his research. Yaccarino said on the call that advertising spending has not fully recovered to historical levels and that companies are being more conservative with their spending budgets.