The X factor was hit by the lowest ratings ever on Saturday night when the new Celebrity series started its first live show.
The ITV series only recorded 2.8 million viewers at a certain point, after no less than 800,000 people eliminated during the first live show.
Even with a peak of 3.85 million, the assessment compared to the average viewing figures of 14.13 million that the show reached its peak in 2010.
Staggering figures: the X factor was hit by the lowest ratings ever on Saturday night when the new Celebrity series started its first live show
When viewers switched off by the thousands during the live X Factor: Celebrity show, the 2.8 million viewers had the lowest ratings since the franchise started in 2004.
For comparison, X Factors long-standing rival Stictly Come Dancing, attracted an average of 9 million people for his Halloween week.
X Factor viewing figures are expected to increase once the number of viewers on the ITV hub, catch-up stroke and mobile devices is included.
Disable: the ITV series registered at a given moment only 2.8 million viewers, after no less than 800,000 people disabled during the first live show
Tragic: in the new format, the results were shown during the live show on Saturday night, which lasted 140 minutes, and saw Olivia Olson from the series
The low ratings coincide with the news that Sunday's episodes of the hit show were canceled for the first time.
The traditional show with secondary results was adjusted because the majority of viewers, who are between 16 and 34 years old, catch up with the Saturday show on Sunday.
The move comes after years of declining ratings for ITV's ever flagship entertainment show as it competes with BBC juggernaut Strictly Come Dancing.
The episode of the X factor results has been broadcast on a Sunday for the past ten years and traditionally included hit list performances before a sing-off to determine which act went home.
But in the new format, the results were shown during the live show on Saturday night, which lasted 140 minutes.
Prime: Even with a peak of 3.85 m, the viewing figures paled in comparison to the average viewing figures of 14.13 m that hit the show at its peak in 2010 when Matt Cardle won season seven with Dannii Minogue as his mentor
Simon has made no secret of the challenges facing the singing competition.
Earlier this year, he announced plans to breathe new life into his brand and said, “We don't rest on our laurels. I would never want to sit and watch a program like The X Factor slowly fade and fail. & # 39;
X Factor remains the best viewed show on ITV for 16-34 year olds, but the rating stroke will undoubtedly add fuel to the growing speculation that ITV & # 39; s new head of entertainment, Katie Rawcliffe, is ready to unplug the show after more than 15 years.
The executive – who started her TV career as a researcher at another talent show, Stars in their eyes – would be a & # 39; friendlier & # 39; prefer the type of television, away from the sometimes recurring comments for which The X Factor judges, including Cowell, have become known.
Katie is also not as close to Cowell as her predecessor, Siobhan Greene, who helped the mogul set up his Syco entertainment empire, which makes The X Factor, in 2003. She left ITV last month to set up her own production company,
Spooktacular! For comparison, X Factors long-standing rival Stictly Come Dancing, attracted an average of 9 million people for his Halloween week
A source told The Mail on Sunday: & # 39; Katie & # 39; s assignment is to find new formats and new shows. She is very smart and wants to modernize the entertainment according to the ITV schedule.
& # 39; She is breaking off the old guard and looking forward to making her mark. Simon always held all cards when it came to his deals, but now it's not one-way traffic. & # 39;
An ITV spokesperson told MailOnline: "ITV is working closely with Syco and Thames and is currently negotiating a new deal for 2020 and beyond." This will be announced in due course. & # 39;
An insider added to MailOnline: & # 39; ITV, Syco and Thames have been working together for many years and continue to work closely together on two of the most beloved shows in Great Britain & # 39;
& # 39; The X Factor Celebrity is currently the highest review show on Saturday night for ITV – proving that it remains one of the most-watched shows on television. & # 39;
& # 39; Auditions have already been announced for BGT 2020, so everyone is looking forward to seeing what is coming next year. & # 39;
Soon over? X Factor remains the best viewed show on ITV for 16- to 34-year-olds, but the rating stroke will undoubtedly add fuel to the growing speculation that ITV & # 39; s new head of entertainment, Katie Rawcliffe, is ready to unplug to get
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