Home Sports England’s controversial kit design shows ‘a little bit of incompetence’, claims Joe Cole… as the former Three Lions star admits the national side ‘don’t need’ the dispute

England’s controversial kit design shows ‘a little bit of incompetence’, claims Joe Cole… as the former Three Lions star admits the national side ‘don’t need’ the dispute

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Joe Cole has said that the controversial new England kit design shows
  • The multicolored St. George’s cross on the kit has caused negative reactions among fans.
  • Cole also criticized the price of the kit made for the European Championship.
  • The English Euro 2004 team was incredible on paper, but they didn’t win. Will this crop be able to do it this summer? Listen to the everything is beginning podcast

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Joe Cole has claimed England’s controversial new kit design is “a bit of incompetence”.

The new Three Lions jersey includes a multi-coloured flag, which is described as a tribute to the training kit worn by the team that won the World Cup in 1966.

It has made headlines for featuring an adaptation of the St George’s flag, and several fans were outraged when kit designer Nike revealed it had replaced the horizontal line of the traditional red cross with a navy, light blue and pink one. .

The strip, which launched on Monday ahead of Euro 2024 in Germany this summer, promised to “celebrate football heroes of the past with a modern twist.”

Cole, speaking on Channel 4’s coverage of England’s friendly against Brazil, said he thought the adaptation was an attempt to be “artsy” but that design should not have made the decision.

Englands controversial kit design shows a little bit of incompetence

Joe Cole has said England’s controversial new kit design shows “a bit of incompetence”

The kit was shown for the first time on Saturday night in England's match against Brazil.

The kit was shown for the first time on Saturday night in England's match against Brazil.

The kit was shown for the first time on Saturday night in England’s match against Brazil.

1711237892 456 Englands controversial kit design shows a little bit of incompetence

1711237892 456 Englands controversial kit design shows a little bit of incompetence

Cole said the Three Lions “don’t need” controversy in the run-up to the summer’s Euros

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“From a football perspective, it’s the last thing Gareth will want to deal with,” Cole said. “I thought he handled it incredibly well.

‘He talked about the fact that we used to have St George’s flags in the kit and we didn’t have them. We’ve always had the Three Lions because that’s what the England football team represents.

“I think what happened here is that some people at Nike tried to do something artistic with it. Someone at the FA… I think a bit of incompetence has arisen because you want a nice kit at a reasonable price. In my opinion, The price of the kit is excessive at this time.

“Someone at the FA should have said: ‘You know what, that could be perceived as this. Gareth doesn’t need it. The boys don’t need it. Let’s just focus on football.” That hasn’t happened. In the scheme of things, it’s not a big deal.

Manager Gareth Southgate, who described himself as a great patriot, stopped short of criticizing the Football Association or Nike over the multi-coloured flag during the week.

Gareth Southgate insisted on Friday night that the controversial logo on the collar of New England's jersey is not the St George's flag.

Gareth Southgate insisted on Friday night that the controversial logo on the collar of New England's jersey is not the St George's flag.

Gareth Southgate insisted on Friday night that the controversial logo on the collar of New England’s jersey is not the St George’s flag.

1711237892 148 Englands controversial kit design shows a little bit of incompetence

1711237892 148 Englands controversial kit design shows a little bit of incompetence

The England manager said the look is a “quirky design feature” rather than a St George’s flag.

Instead, on Friday night he insisted that the controversial logo on the collar of the new shirt is not the St George’s flag, claiming it is simply a “quirky design feature”.

“I think they can create a quirky design, but you can’t say it’s St George’s flag because it’s not. So it’s something else,” Southgate explained.

‘The most important thing on the England shirt is the Three Lions. That’s what’s iconic, what sets us apart from even the England rugby team or the England cricket team.’

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