Home Entertainment The Apprentice final LIVE: Lord Sugar to hand gym bunny Rachel Woolford or pie shop owner Phil Turner his £250,000 business investment as rival entrepreneurs face off in BBC showdown

The Apprentice final LIVE: Lord Sugar to hand gym bunny Rachel Woolford or pie shop owner Phil Turner his £250,000 business investment as rival entrepreneurs face off in BBC showdown

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The Apprentice final LIVE: Lord Sugar to hand gym bunny Rachel Woolford or pie shop owner Phil Turner his £250,000 business investment as rival entrepreneurs face off in BBC showdown
The Apprentice final LIVE Lord Sugar to hand gym bunny

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Reviews for Prestige Pies pour in

Phil receives mixed reviews for his branding, as they call the logo “retro and cartoony.”

and the name ‘forgettable’.

Would one of Phil’s cakes catch your eye?

****Ruckas Videograbs**** (01322) 861777****IMAGES SUPPLIED BY RUCKAS*****IMPORTANT* Please credit the BBC for this image. 04/18/24The Apprentice - FinalGrabs from tonight's show** IMPORTANT - PLEASE READ** Video captures provided by Ruckas Pictures always remain the intellectual property of the creators of the show, we provide a service to capture and supply only the images to the client, ensuring the copyright of the images will always be the responsibility of the editor at all times. Standard terms, conditions and minimum rates apply to our videos, unless varied by agreement prior to publication.

Reviews for Prestige Pies pour in

Phil receives mixed reviews for his branding, as they call the logo “retro and cartoony.”

and the name ‘forgettable’.

Would one of Phil’s cakes catch your eye?

****Ruckas Videograbs**** (01322) 861777****IMAGES SUPPLIED BY RUCKAS*****IMPORTANT* Please credit the BBC for this image. 04/18/24The Apprentice - FinalGrabs from tonight's show** IMPORTANT - PLEASE READ** Video captures provided by Ruckas Pictures always remain the intellectual property of the creators of the show, we provide a service to capture and supply only the images to the client, ensuring the copyright of the images will always be the responsibility of the editor at all times. Standard terms, conditions and minimum rates apply to our videos, unless varied by agreement prior to publication.

Gym… or construction company

It seems Rachel’s logo has her team asking questions as they wonder if it’s more like a construction company… instead of a gym.

****Ruckas Videograbs**** (01322) 861777****IMAGES SUPPLIED BY RUCKAS*****IMPORTANT* Please credit the BBC for this image. 04/18/24The Apprentice - FinalGrabs from tonight's show** IMPORTANT - PLEASE READ** Video captures provided by Ruckas Pictures always remain the intellectual property of the creators of the show, we provide a service to capture and supply only the images to the client, ensuring the copyright of the images will always be the responsibility of the editor at all times. Standard terms, conditions and minimum rates apply to our videos, unless varied by agreement prior to publication.

Is anyone else hungry?

It seems like the previous contestants are still struggling with teamwork…

Raj and Virdi collided while filming Phil’s cake advert.

What do you think of prestige cakes?

Fans don’t seem to be convinced with the Phil brand logo.

Even Karen Brady was skeptical, describing it as “cartoonish” and not conveying the premium look she was hoping for.

It’s time to create a brand… Sweety Studios?

After looking at a few names, Rachel decided on Studio Build.

Some familiar faces are back!

The finalists have chosen their teams as their fellow contestants return for the final.

On team Phil we have: Paul, Virdi, Foluso, Raj and Paul.

And on Team Rachel are: Sam, Claire, Tre, Maura and Steve!

For use only in the United Kingdom, Ireland or Benelux countries. Undated BBC/Naked photo of Lord Sugar and the contestants taking part in the next series of The Apprentice. Issue date: Sunday April 23, 2023. PA Photo. See PA story SHOWBIZ Apprentice. Photo credit should read: BBC/Naked/Ray Burmiston/PA WireNOTE TO EDITORS: Not to be used more than 21 days after publication. You may use this image free of charge solely for the purpose of publishing or reporting on current BBC programming, staff or other BBC production or activity within 21 days of its broadcast. Any use after that time MUST be authorized through BBC Picture Publicity. Please credit the image to the BBC and any named freelance photographers or program makers, as described in the title.

Previous winning apprentice Dr Leah Totton issues a warning to future contestants

The Apprentice viewers underestimated Dr. Leah Totton from the beginning.

However, more than a decade after winning the show and Lord Alan Sugar’s £250,000 investment, Dr Leah has continued to prove her critics wrong – launching a £7m chain of cosmetic clinics sterling.

Now, armed with inside knowledge about the show and years of business experience, Dr Leah has revealed what future contestants should be wary of and how she managed to avoid the business bloodbath that has seen eight in 10 exes winners cut their ties with Lord Sugar.

Read his exclusive interview with MailOnline below.

1713472581 513 The Apprentice final LIVE Lord Sugar to hand gym bunny

The time has come!

Tune in to BBC One now as Rachel and Phil fight over Lord Sugar’s investment

Let’s take a look at the apprentice cohort of 2024.

It has been a brilliant series as 18 new candidates compete for Lord Alan Sugar’s attentions and investments.

From UK Garage artist Tre Lowe to pre- and post-natal fitness trainer Sarah Saadet, two cake company owners and yoga teacher Maura Rath, this series has had it all.

And now it all comes down to the final two!

1713472581 262 The Apprentice final LIVE Lord Sugar to hand gym bunny

WATCH: Phil reveals top behind-the-scenes secrets about the series finale

Phil shocked viewers at home when he let slip that the show’s finalists don’t find out who won when filming ends.

During a Q&A on Instagram, a fan asked, “Is it true that you don’t know who won when you finish filming the show?”

To which Phil responded with ‘Yes, absolutely’ and revealed that they will be filming TWO endings for the show.

1713472582 280 The Apprentice final LIVE Lord Sugar to hand gym bunny

Who will take Lord Sugar’s £250,000 investment?

Who do you support?

As the process comes to a close at 9pm tonight, who will receive ‘You’re Hired!’ by Lord Sugar.

Only 30 minutes left until business plans are developed!

1713472582 870 The Apprentice final LIVE Lord Sugar to hand gym bunny

Meet fitness fanatic Rachel Woolford

Rachel, a keen marathon runner, aims to outdo Phil during the show’s final with her gym, which offers clients a range of classes from reformer Pilates to yoga.

His ambition is to franchise his gym brand in the north of England.

Rachel has demonstrated her dedication to fitness by running marathons, completing events in places such as New York, Chicago and Berlin, as well as climbing Kilimanjaro.

Apprentice finalist Rachel Woolford

Meet the cake’s owner, Phil Turner

Father-of-two Phil could have a disastrous record after missing eight out of 10 tasks during the series.

However, she hopes to win over Lord Sugar with her Sussex-based bakeries, after saying her “biggest inspiration” in life is her working parents.

Phil explained during his interview with Claudine Collins that his parents are his biggest inspiration.

Fighting back tears, she said, “I definitely think my mom and dad are my biggest inspirations.”

‘Being there, in close surroundings, working day in and day out for them for a few years, I began to really appreciate how much work they had done and how much they had scarred.

****Ruckas Videograbs**** (01322) 861777****IMAGES SUPPLIED BY RUCKAS*****IMPORTANT* Please credit the BBC for this image. 11/04/24 The ApprenticeGrabs from tonight's show **IMPORTANT - PLEASE READ** Video stills provided by Ruckas Pictures always remain the intellectual property of the creators of the show, we provide a service to exclusively capture and supply the images to the client, ensuring the copyright of the images will always be the responsibility of the editor at all times. Standard terms, conditions and minimum rates apply to our videos, unless modified by agreement prior to publication.

Who are the finalists?

Phil Turner and Rachel Woolford reached the final of The Apprentice after a thrilling semi-final last week.

The Bognor Regis Pie company owner and fitness entrepreneur triumphed over Tre Lowe, Flo Edwards and Dr Paul Midha during the grueling week of intense interviews as they proved strong enough to withstand the heat.

As Phil and Rachel celebrated their achievement after surviving the toughest day of the process so far, Phil said: “I feel really proud of myself for making it to the final.”

Meanwhile, Rachel added: “I can’t believe it’s gotten to this point.” This has been such a competitive series with incredible candidates that I am absolutely amazed.

1713472584 533 The Apprentice final LIVE Lord Sugar to hand gym bunny

Hello Apprentice fans!

Good evening and welcome to MailOnline’s live coverage of the Apprentice final as Phil Turner and Rachel Woolford battle to become Lord Sugar’s business partners.

The pair are the last candidates standing after 18 entrepreneurs took part in the 11-week competition to secure £250,000 investment for their respective businesses.

Our blog will bring you all the action from the final reaction to Lord Sugar’s latest boardroom decision. To participate, join the conversation and let us know what you think.

The final begins on BBC One at 9pm

Rachel Woolford and Phil Turner, the two finalists of the latest series of BBC show The Apprentice, in the boardroom of Amshold House in Loughton, Essex. Photo date: Tuesday February 27, 2024. PA Photo. See PA story SHOWBIZ Apprentice. Photo credit should read: Ian West/PA Wire
Key updates

  • Some familiar faces are back!

  • The time has come!

  • Who are the finalists?

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