Woolworths will once again change its baby formula limit after images of dozens of customers lining up for the product on demand during a shopping frenzy.
The supermarket giant will reduce the amount of cans its customers can buy from eight to two starting next week.
Woolworths announced the move after 50 people carrying cardboard boxes were eagerly filmed to buy the formula at one of its Melbourne supermarkets on Sunday.
In August, the supermarket chain opted to increase the purchase limit of its customers from two to eight cans per person, after stating that they tried to satisfy the demand constantly.
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Woolworths will once again change its baby formula limit after images of dozens of customers lining up for the product during a shopping frenzy (pictured)
Baby formula turned out to be a popular purchase for several customers at a Melbourne Woolworths supermarket on Sunday morning (pictured)
Woolworths will significantly reduce the number of cans that customers can buy next week, from eight to two (stock image)
The massive purchase of formula for babies has been a major problem in Australia, since countless parents can not buy the formula for their children.
Baby formula is a lucrative market, with some people earning more than $ 100,000 per year after shipping cans to buyers interested in China.
"We can confirm from next week that the formula limit for babies will revert to two cans per transaction," a Woolworths spokesman told Daily Mail Australia on Tuesday.
& # 39; We will closely monitor our shelf availability and customer feedback while making this adjustment.
Woolworths said he will "closely monitor our availability on the shelf and customer feedback when we make this adjustment (of the formula limit for babies)" (stock image)
"We will communicate this limit to the equipment of our stores and we will make sure that our clients receive notices when displaying signs in our stores"
Images uploaded to Reddit last weekend captured dozens of shoppers queuing at a Woolworths store in Chadstone, southeast of Melbourne.
"There was a line from one end of the supermarket to the other full of people carrying boxes of baby formula," wrote Reddit user BeBa420, who shared the video.
Another viewer said that "they had no idea what was so bad" after seeing the images, and a second said they were "stupefied," some buyers are still surprised with the repeated volume purchases.