Woolworths becomes the first supermarket to make halal food from its own brands because of the growing Muslim population

Woolworths becomes the first supermarket to make halal food from its own brands because of the growing Muslim population

  • The brand is called Al-Sadiq, which is fair, and will be sold in May or June
  • It appears in 20 stores in communities with a high Muslim population
  • The brand is certified by the Islamic Council of Queensland

Charlie Moore for Daily Mail Australia

Woolworths will be the first supermarket to make and sell its own brand halal food because of the growing Muslim population in Australia.

The range is called Al-Sadiq, which means truthfully in Arabic and will start selling in May or June.

It will appear in 20 stores in communities with high Muslim populations such as Bankstown, Western Sydney, where a third of people are halal eaters.

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Woolworths becomes the first supermarket to make and sell its own brand halal food because of the growing Muslim population in Australia (stock image)

Woolworths becomes the first supermarket to make and sell its own brand halal food because of the growing Muslim population in Australia (stock image)

The brand, which is made and certified with consultation of the Islamic Council of Queensland, will only offer halal chicken before it expands later.

Woolworths, the director of Peter McNamara, said the company was making the switch because of the increasing diversity of its customers.

"We have identified over the course of time that we have the opportunity to better serve what is an increasingly diverse clientele, particularly in Sydney and Melbourne, and in other parts of Australia," he said. to The Australian.

He said the company chooses to diversify products in stores where there are many international customers.

& # 39; When it comes to ethnically or internationally, it's about identifying those stores where there is a clear concentration of customers from different backgrounds and we can better serve them, McNamara said.

Woolworths, the director of Peter McNamara, said the company was making the switch because of the increasing diversity of its customers

Woolworths, the director of Peter McNamara, said the company was making the switch because of the increasing diversity of its customers

Woolworths, the director of Peter McNamara, said the company was making the switch because of the increasing diversity of its customers

He said that because halal food is religiously sensitive, the company wanted their own brand to make sure they were doing well.

& # 39; When our fresh poultry team went looking for a source product, we found it difficult to find quality, consistency and certification for that product style, & # 39; he said.

He said that Woolworths is planning to expand its range of international foods, including Indian food, the Middle East, halal, South African and Kosher.

According to the Australian census of 2016, the Muslim population increased by 15 percent from 2.2 percent in 2012 to 2.6 percent or 604,000 people.

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