Woolworths has come under fire from customers for introducing a new way of shopping in stores using a digital trolley.
The supermarket giant has launched a trial of its Scan&Go Trolley in Sydney, which allows shoppers to scan their items as they shop using a tablet.
Before purchasing, customers can unlock a tablet by scanning their Everyday Rewards card and placing it in a cart.
Products can be easily tracked and paid for in a single transaction without the need to pick up any items.
The new offer is being trialled at Woolworths Windsor in Sydney’s north-west with plans to also roll out at Warringah Mall, The Ponds, Kellyville North, Lane Cove, Kellyville, Oran Park, Kellyville Grove, Schofields Town Centre and North Parramatta.
But shoppers on TikTok have been outraged, saying the new feature makes them feel like they’re a Woolworths employee.
“So we get a discount since we do all the work for Woolies?” wrote one.
“I’m going to add ‘Woolies employee’ to my CV,” said another.
Woolworths has launched a trial of its Scan&Go trolley in Sydney, which allows shoppers to scan their items as they shop using a tablet.
Before shopping, customers can unlock a tablet by scanning their Everyday Rewards card and placing it in a cart. But shoppers on TikTok were outraged, claiming the new feature makes them feel like Woolworths employees.
A third added: “So I work at Woolworths now?”
“Woolworths is turning us into iPad kids,” someone else joked.
Another said he “just wants cheaper food” rather than another store feature.
“Our customers expect us to offer value and convenience,” Woolworths Group’s Faye IIhan said in a statement.
‘Scan&Go Trolley is a market-leading innovation that will help you save time and balance your budget when shopping for groceries.
‘Pending feedback from our customers, we look forward to introducing Scan&Go Trolley into more supermarkets across the country.’
The latest technology is an extension of the Scan&Go mobile function offered in selected stores. The Scan&Go mobile function is available in 74 supermarkets.
