Popular pub under fire for offering women free drinks based on their bra size: ‘The bigger the better’
- Woolshed on Hindley declined due to odd campaign
- Adelaide nightclub offered women free drinks
- The catch was that it was based on the customer’s bra size
A popular pub has blown up after a controversial promotion offering free drinks to women depending on their bra size, with the slogan ‘the bigger the better’.
The Woolshed on Hindley in central Adelaide advertised a special free drink for customers, for the price of taking their tops off.
“Hanging up your bra is uncomfortable, hang it in the shed and let go,” the social media post read.
‘That means boys too.’
Female partygoers would get one free drink for an A cup bra size, two free drinks for a B cup, and three free drinks for a C cup.
A popular pub has blown up after a controversial promotion offering free drinks to women depending on their bra size, with the slogan ‘the bigger the better’
Some customers took to social media to blast the promotion, with the backlash forcing the Woolshed (pictured) to cancel the event and share a fawning apology
Bras were hung on the walls in the nightclub as part of the campaign.
But some patrons took to social media to blast the promotion, with the backlash forcing the Woolshed to cancel the event and share a fawning apology.
“We would like to address the concerns raised about a recent social media post shared by our nightclub,” the Facebook post read.
“We sincerely apologize that the post made some of our customers feel uncomfortable and embarrassed, as this was never our intention.
“Based on feedback from our community, we have canceled the promotion and are working on ideas for different actions that promote a fun, safe and inclusive environment for everyone.”
“Going forward, senior management will review all promotional activities to ensure it creates an inclusive environment for all our customers.”
One user commented that it was a “terrible idea” and that it was “seriously inappropriate stuff.”
“Do you (sic) even work as a team to discuss what really looks good for your business before posting stuff like this?” another wrote.
“Obviously it’s a terrible idea. You don’t have to think long about that.’
“Whoever was in charge of promos should be fired,” wrote a third, “there are tons of promo ideas that work but won’t upset customers (sic).”
The venue was decked out in bras hung on the walls for the campaign (pictured) which was hit back on social media
The Woolshed also recently came under fire for two similarly controversial promotions that violated “community standards regarding responsible drinking” as defined by the Alcohol Beverages Advertising Code Scheme (ABAC).
The 2019 promotional post read “I don’t really like tequila, but one shot won’t hurt,” followed by the text “three hours later” and the video of a child dancing.
Another gave customers the chance to win a $150 drink coupon by tagging “someone who can relate to battling a Sunday hangover,” accompanied by an image that read, “I think I’ve lost my liver sprained’.
ABAC said the two posts violated standards within a national code due to children appearing in alcohol-related marketing and for encourage alcohol abuse.