Women who wear too much makeup are seen as less intelligent by both sexes, researchers say

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Do you want to look bright? Then take it easy with the lipstick: Women who wear too much makeup are perceived by both sexes as less intelligent and more likely to have casual sex, researchers say

  • Research found that women who wear too much makeup are considered less intelligent
  • Women who wore heavier makeup were more likely to be objectified by men
  • Previous studies have shown that wearing makeup can make women feel smarter

Considering British women spend £ 10 billion a year on cosmetics, it’s not news they want to hear – excessive lipstick and mascara is apparently a sign of lower intelligence and morals.

Research has shown that women who wear too much makeup are perceived by both sexes as less intelligent and more likely to have casual sex.

The psychologists behind the study said women with heavy makeup were more likely to be objectified by men and looked down on by women.

The psychologists behind the study said women with heavy makeup were more likely to be objectified by men and looked down upon by women

The psychologists behind the study said women with heavy makeup were more likely to be objectified by men and looked down upon by women

Researchers in Australia recruited 844 men and women and asked them to rate images of women with or without makeup in terms of moral status and intellect

Researchers in Australia recruited 844 men and women and asked them to rate images of women with or without makeup in terms of moral status and intellect

Previous studies have shown that wearing makeup can make women feel smarter.

There is even some evidence that female students who wear cosmetics are getting better grades by increasing their self-confidence.

But the latest study suggests that others think otherwise.

Researchers in Australia recruited 844 men and women and asked them to rate images of women with or without makeup in terms of moral status and intellect.

The findings, published in the European Journal of Social Psychology, revealed that recruits thought women with makeup were likely to be less smart and more likely to sleep.

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