A $35 dress from Kmart has been dubbed the “buy of the summer,” with shoppers comparing it to similar must-have designs from Diish, Rose Bonbon and Billy J.
He long sleeveless flared dress It costs just $35 and is available in Australian stores in black and white options.
Available in sizes six to 20, the dress features a plain weave fabric, a fashionable square collar, a functional V-cut back bow detail and, most notably, two hidden pockets.
There are also two super flattering princess seams on the front and the material is a cotton, polyester, linen and viscose blend, meaning it doesn’t “scratchy” like many replicas are.
‘Guess where this dress is from? You’re probably thinking it’s not Diish, it’s Kmart,” an excited customer, Regine Constancesaid in a tiktok video.
‘$35 from Kmart and the best part? Pockets. What a daze.
Regine, who is 5’2, said she went down a size from an eight to a six given the structure of the dress and said it was the “perfect length” and “perfect fit.”
The dress, which looks like the $120 one. Elegant linen dress from Rose Bonbon and the $139.95 Sail Away Contrast Dress by Billy J, received a great reception from fashion fans.
A $35 Kmart dress has been dubbed the “buy of the summer,” with shoppers comparing it to similar must-have designs from Diish, Rose Bonbon and Billy J.
“Kmart ate this one,” one woman wrote.
“I literally can’t wait to go to Kmart… shoppers need a pay raise.”
Another said she bought the same one but removed the lining to make it more flattering and then it wasn’t transparent.
“The Kmart lining in all their dresses grabs my hips so much and makes me look frumpy,” she said. (It looks) very good now.’
Many were devastated to see that Regine had told the world about the “important find” while they were “monitoring the purchase” for restocking.
“Honey NO I was waiting for them to be restocked… PLEASE,” one wrote.
Available in sizes 6 to 20, the dress features a plain weave fabric, a fashionable square collar, a functional V-cut back bow detail, and most notably, two hidden pockets.
The dress, which resembles Rose Bonbon’s $120 Elegance Linen dress (left) and Billy J’s $139.95 Sail Away Contrast dress (right), received a great reception from fashion fans.
‘Oh sorry! I had to let the girls know,” Regine responded.
It’s not the first Kmart purchase to spark interest online this month, with standout items including a $35 midi dress, a $12 men’s oversized striped T-shirt, and a $15 copy of a $9,000 Balenciaga bag.
Despite this, many Australian fashion fans still praise Target and refuse to go anywhere else to hunt for bargains.
In 2020, 167 Target stores permanently closed or converted to Kmarts after the chain suffered a $67 million drop in sales.
The merger came about because operating the two businesses separately made it difficult to improve Target’s use of technology.
Target has kept its own clothing brands, such as Lily Loves, Preview and Fila, after its merger, while the home and beauty items on shelves are now from Kmart.
Despite this, many Australian fashion fans still praise Target and refuse to go anywhere else to shop for bargains.
Target’s price range is a step above what Kmart shoppers are used to, but Australians say it’s worth shelling out the extra dollars.
‘In my experience, Target’s materials seem more durable and the designs are more refined. But Kmart does better with ‘on-trend’ home decor items, although longevity can sometimes be unpredictable,’ one shopper said.
‘I’ve always preferred maternity clothes from Target to Kmart. The towels are amazing,” added another.
“The work cabinets are simply the best,” said one more. “It’s always the first place I go nowadays when I need new clothes.”