A photo of a meeting of Silicon Valley technicians together in an idyllic Italian retreat is taken for the digital insertion of two women in the photo.
The photo, shared by Italian fashion designer Brunello Cucinelli, who hosted the who & # 39; s who of the technical industry titans, including Jeff Bezos, Amazon's boss, to his lush home in Solomeo, Central Italy, included the digital addition of British entrepreneur Ruzwana Bashir and Sunrun co-CEO Lynn Jurich.
Cucinelli, whose $ 5,000 blazers have become an item among uber rich tech execs, shared the manipulated photo of the group based on his home in central Italy, on his personal Instagram account on Tuesday.
Unfortunately for the designer, whose company sells more than 500 million euros a year to the Umbria region, the unedited version was released two weeks earlier by an Italian communications company, minus the uncomfortable Bashir and Jurich.
The photo, shared by Italian fashion designer Brunello Cucinelli, who hosted the who & # 39; s who of the technical industry titans, including Jeff Bezos, Amazon's boss, to his lush home in Solomeo, Central Italy, included the digital addition of British entrepreneur Ruzwana Bashir and Sunrun co-CEO Lynn Jurich
Unfortunately for the designer, whose company rents more than 500 million euros in revenue per year to the Umbria region, the unedited version was released two weeks earlier by an Italian communications company, minus the uncomfortable Bashir and Jurich
While Bashir and Jurich were both present at the so-called Solomeo summit, they were not in the group photo and the embarrassing blunder was noticed by social media users with eagles, including BuzzFeed reporter Ryan Mac.
A spokesperson for Cucinelli apologized for using the manipulated image and said they had & # 39; no evil or malicious intent to do so & # 39 ;.
The statement was: & # 39; The meeting was an informal affair between friends where we took a number of group photos.
& # 39; When we realized that we had no chance to represent all attendees, we added photos of two female CEOs taken during the weekend.
& # 39; The photos were shared and approved with all participants, including the two women, Lynn Jurich and Ruzwana Bashir, before being posted on Instagram and they also shared the group photo on their own instagram handles. & # 39;
Contrary to the explanation, both did not share the docked photos with their social media handles, although they subsequently tweet about their pleasure at the top by uploading real photos of themselves during the trip.
While Bashir and Jurich were both present at the so-called Solomeo summit, they were not in the group photo and the embarrassing blunder was noticed by social media users
Bashir took pleasure in the photo, shortly after the false image was revealed, tweeting: & Enjoyed a visit to Italy with Brunello Cucinelli and talk about humanism, tech & how to ensure that Peek has a positive influence on the world . Do not promise any photoshopping in this;) & # 39;
Jurich tweeted: & # 39; I was happy to participate in the Brunello Cucinelli symposium on the soul and economy. As a leader in the energy sector, I discussed the urgent need to decarbonize and the role that SunRun technology can play to accelerate decarbonization. & # 39;
However, not everyone was amused. Some took social media to pinpoint the obvious shortcomings in the Photoshop effort, and noted that the women were clumsyly added to the photo.
The meeting is said to have come about after Bezos and Cucinelli met and discussed how the technical industry worked to make the world a very positive place.
Bezos was not depicted on any of the photos by Cucinelli confirmed his presence in an interview with GQ Magazine, along with various other leading figures in the industry, including the co-founder of LinkedIn and the founder of DropBox.
In the photo shared by Cucinelli, he described the mega-rich exec & # 39; s as the modern & # 39; Leonardos & # 39; that will transform the planet, making it a better place for future generations.
He wrote: & # 39; You, Leonardos of the Third Millennium, have come to Solomeo from so far away and have honored me with your presence.
& # 39; Together, sitting in the café as in an old school of philosophy, confronted with the beauty of the Umbrian landscape, with the goodness of the pòlemos of Heraclitus, intense, serene, we bring the brotherhood of soul and economy to life brought to the world for the coming centuries.
& # 39; I have seen the genius of a young Leonardo in you and that is why I expect you & # 39; inventions that can mean great things & # 39 ;, as the old fathers expected of him. The third millennium will witness innovative and sustainable works. & # 39;
Addition: From the bottom of my heart I want to thank my loving guests who came to worship me with their presence Jeff Bezos, Marc Benioff (present through a beautiful open letter addressed to the whole group), Ramin Arani, Ruzwana Bashir, Paolo Bergamo, Dick Costolo, Lee Fixel, Reid Hoffman, Drew Houston, Lynn Jurich, Sarah Leary, Alec Ross, Ned Segal, Rob Speyer, Nirav Tolia (who deserves my greatest gratitude for organizing this wonderful gathering with patience and passion), Trevor Traina.
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