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Women are ‘obsessed’ with this $65 primer that suits ALL skin types: Holme Beauty

Women are ‘obsessed’ with this $65 primer that works for ALL skin types and can replace your foundation: ‘I’m glow after I use it’

  • The Holme Beauty Base Primer has just been launched in a second shade
  • The original $65 product sold every 13 seconds 24 hours after launch
  • It’s been called ‘golden hour in a tube’ by those who have tried it
  • The dark shade – Boom – is the perfect primer choice for colored women

An Australian small company known for its illuminating primer, loved by thousands of women, has released a new shade to its collection.

Melbourne makeup artist Hilary Holmes started Holme Beauty in 2021 with her signature Base Primer in the color Bang, but now she’s back with customers with a darker shade – Boom – for women of color.

While Bang sold a $65 product every 13 seconds straight after launch on November 25 for 24 hours, it looks like Boom will be just as popular with its customers already raving about its capabilities online.

The primers give your foundation a longer life by giving a pure wash of color and radiance.

Melbourne makeup artist Hilary Holmes started Holme Beauty in 2021 with her signature Bang Shade Base Primer, but now she's back with clients with a darker shade - Boom - for women of color

Melbourne makeup artist Hilary Holmes started Holme Beauty in 2021 with her signature Bang Shade Base Primer, but now she’s back with clients with a darker shade – Boom – for women of color

While Bang sold a $65 product every 13 seconds straight after its launch on November 25 for 24 hours, it looks like Boom will be just as popular with its customers who are already raving about its capabilities online.

While Bang sold a $65 product every 13 seconds straight after its launch on November 25 for 24 hours, it looks like Boom will be just as popular with its customers who are already raving about its capabilities online.

They’re infused with rich ingredients, including niacinamide to ease skin congestion, jojoba oil for hydration, and white sapphire to provide “superior adhesion” to other products on top.

“Each ingredient has been carefully considered and selected not only for its appearance on the skin and its ability to help you create your own look, but also for its effect on skin health,” Hilary said.

The multifunctional product saves you time in the morning or before a night out, but does not mean that you have to compromise on a flawless look.

They are infused with rich ingredients, including niacinamide to relieve skin congestion, jojoba oil for hydration and white sapphire to give 'superior adhesion' to other layering products

'Holme Beauty flipped the switch last night.  For POC, we are an afterthought when it comes to makeup and shade range,

They are infused with rich ingredients, including niacinamide to relieve skin congestion, jojoba oil for hydration and white sapphire to give ‘superior adhesion’ to other layering products

The brand states that the primer is suitable for all skin types and does not leave the skin feeling greasy or dry.

‘Holme Beauty flipped the switch last night. For POC, we’re an afterthought when it comes to makeup and color shades,” one customer wrote online.

“I love that the new Holme primers are available in two shades. Learned so many tips and tricks last night at the masterclass for women of color.’

‘Primers in Bang and Boom are new discoveries (Boom is a new launch). I’ve been wearing them for the past few days because they give you a tiny bit of coverage and GLOW A LOT when you need something small,” said another.

“So it’s basically a multi-purpose primer that moisturizes and evens out with that inside-lit glow we love. Bang is the lighter shade that suits fair to medium skin tones, Boom is for deeper skin tones, but also works as a bronzer if you’re my shade.’

Hilary said she changed the original product four times until she landed on the winning formula.

Online, the product has been labeled a ‘game changer’ and has been awarded a top rating of five out of five stars.

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