A woman plunged to her death from the roof of a 25-storey building while looking at her phone as her brother filmed her final moments.
Carol Oliviera, 22, was on the helipad of the Brazilian skyscraper on the night of December 8 while filming content for social media.
In footage captured by her brother, Oliviera can be seen walking on the ceiling looking at her phone while recording her clip.
But she seems so focused on her screen that she doesn’t see the edge of the ceiling approaching.
In a tragic misstep, the young woman walked straight out of the building and fell into the void, falling 300 feet to her death.
Her brother, whose name does not appear in local media, can be seen smiling at his own phone while unknowingly recording Carol’s fall in the background.
Police and firefighters later found his body at the foot of the Imperio del Sol building in Balneario Camboriú, in the state of Santa Catarina.
Carol was a member of the Tijucas Centro de Janeiro soccer team and also worked in a school transportation service.
Carol Oliviera, 22, died after falling 300 feet from the roof of a 25-story building while filming content on her phone.
The Brazilian (on the left) can be seen in footage filmed by her brother walking across the helipad with his phone.
While she is focused on her screen, she misses the edge of the building and falls into the void.
The team’s coach, Angélica Solidade, said: ‘Everyone liked him. You’ve never heard a person say “Carol is boring” or “I don’t like her.”
“Everyone liked him, from the adults to the young players he looked after on the bus.”
It comes after a gymnast fell more than 80 meters to her death while taking a selfie at the castle believed to be the inspiration for Walt Disney’s Sleeping Beauty castle.
In August, Natalie Stichova, 23, was pronounced dead six days after falling nearly 80 meters down the Tegelberg mountain in the state of Bavaria, Germany.
In an interview with Czech media, a friend of Natalie’s revealed that she was standing very close to the edge of the mountain when one of her legs appeared to slip off the edge while she was preparing the shot in front of the castle.
The friend, who wishes to remain anonymous, said: ‘He fell from a height of about 80 meters (262 feet). We will never know if he slipped or if he broke off a piece of the edge of the rock.’
In April, a beautician fell 170 feet to her death while taking a selfie from a clifftop panoramic viewing platform.
Inessa Polenko, 39, jumped over a barrier and then tripped and fell to a beach, according to eyewitnesses.
Paramedics quickly arrived at the scene, but she died in hospital after falling from the Gagry viewpoint in picturesque Abkhazia, a breakaway region of Georgia. The viewpoint has views of the Black Sea.
The tragic accidents come as research suggests taking selfies should be considered a “public health issue”.
Police and firefighters later found his body at the foot of the Imperio del Sol Building (pictured) in Balneario Camboriú, in the state of Santa Catarina.
Oliviera joined the Tijucas Centro de Janeiro soccer team
“Everyone liked him, from the adults to the young players he looked after on the bus,” said the soccer team’s coach.
Academics in Australia analyzed scientific articles and media reports on selfie injuries or deaths around the world since 2008.
They found that almost 400 had been reported during the 13 years considered in the study.
The victims were most likely tourists in their twenties, who fell and drowned while taking a photograph, the two leading causes of death.
Researchers said the public must be made aware of the risks posed by selfies – they are taken an estimated 92 million times worldwide each day – and urged social media apps to install software to warn people of the dangers when they go to take a selfie.
Dr. Samuel Cornell, a risk expert at the University of New South Wales, Australia, and others wrote in the article: “The phenomenon of selfie-related incidents should be viewed as a public health problem that requires a public health response.” public health”.
“To date, little attention has been paid to preventing selfie-related incidents through behavior change methodologies or direct messaging to users through apps.
‘Although previous research has recommended “no-selfie zones”, barriers and signage as ways to prevent selfie incidents, our results suggest this may not be enough.
“It may be prudent to also send direct safety messages to social media users.”