Perched on the edge of a cliff in the westernmost parish of Jamaica is the Rockhouse Hotel, an impromptu labyrinth of thatched-roof huts that overlook a sparkling blue ocean.
For decades it has been the muted secret of newlyweds hippies who return each year with their growing families and celebrities eager to be treated like everyone else while enjoying luxury.
But thanks to the insatiable Instagram generation and a handful of famous guests, it is fast becoming one of the most glamorous and relaxed luxury destinations in the world.
The property is located in Negril, possibly the coolest city in Jamaica that is known as the "capital of the casual". He is known for his world-renowned ganja (it's where Bob Marley and the Rolling Stones came to chill out between drug bingeing and world tours).
In the last six months, there have been more bloggers and influential people under the Rockhouse mosquito nets than in previous years, each of them more interested in documenting their visit on social networks than in the previous one.
The Rockhouse Hotel in Negril, Jamaica, is perched on the edge of a cliff, overlooking the ocean. It consists of a handful of thatched cottages that are the rooms
The pristine ocean is ideal for swimming and can be easily accessed from the practical red stairs that lead from the rooms to the water's edge.
The Duchess of Sussex, Meghan Markle, praised the property in 2014 after visiting it. She is photographed in the waters in a snapshot now deleted from her website The Tig and her Instagram page. Other famous fans include Rita Ora (right)
Rita Ora, Bella Hadid and Victoria's Australian Angel's Secret Shanina Shaik have recently visited. Shaik held a part of her bachelorette party at her hierarchical restaurant, Push Cart, bringing with her a group of other models and the inevitable flurry of leggy messages on Instagram that come when any of them travel en masse.
But the hotel's most prominent guest is the Duchess of Sussex, Meghan Markle, who visited her long before her interest focused on real life.
Markle visited him sometime before 2014, without Prince Harry, whom he did not know yet. Although the couple returned in 2016 to stay at a different hotel, Rockhouse stole a piece of his heart.
Later, in an interview, he became enthusiastic about a local blog: "If I had a week to escape, I would go to The Rockhouse in Negril, turn off my phone, eat jerk chicken every day, and just relax."
And when I visited him recently, his words sounded true.
Not only is the complex a spectacle worthy of contemplation, but the people who hold it with smiles and services seem to be too oriented to make anyone with whom they are "relaxed", as Markle would say.
Victoria's model Secret Shanina Shaik (center in white) took a group of beauties to the area for her bachelorette party
Shaik and her maiden girls had fun all night at the hotel restaurant (left). Bella Hadid (seen on the right, resting by the pool in 2017) is another fan
There is nothing of the charged ceremony, fraught with limits that is often found in luxury hotels. Upon arrival, guests are warmly greeted with broad, sincere smiles and laughter. & # 39; Respect, mon! & # 39; & # 39; Yah, mon! & # 39; and & # 39; Madam boss! & # 39; Shout instead of Mr. and Mrs. The rooms are simple and extravagant at the same time; basic in concept and material, but indulgent in its exoticism.
The same paved stone floors are found in the bedroom, the closet and the bathroom as on the terrace. The shower is outdoors. The soap is heavenly and rich. All the furniture is made in the place, carved lovingly by a team of local carpenters.
There are four types of rooms on offer; Premium Villa, Villa, Garden Villa and rooms in the main building of the hotel, away from the ocean.
We spent four wonderful nights in a villa that came with a path of steps to a private terrace where two sunbeds and an umbrella were waiting for us each morning.
There are four types of rooms, including the villa (pictured) that has a lovely canopy bed
The view from the bed in the Villa Premium that has a larger terrace for guests to enjoy. In other types of rooms, sunbeds are located further down the cliff
There's no beach on the site (for that you'll have to go to nearby Skylark, the equally serene twin property of Rockhouse).
In Rockhouse, the ocean is accessed on easily divisible red stairs at the foot of steps descending the edge of the cliff. If you are in the mood for a workout, there are paddle boards and snorkel kits available.
If swimming in the sea is not your thing, the nearby pool offers one of the most spectacular and endless views of the property. There, the cheerful young bartenders spent the afternoon reading and drinking coconuts with reggae music and cooking requests.
There are two restaurants on site: the eponymous restaurant where breakfast is served and offers a contemporary menu at nightfall (the crab quesadillas and coconut shrimp are highly recommended) and Push Cart, the aforementioned jerk restaurant where everything it's fantastic.
There is a pool for those who do not like to swim in the ocean. It perches on the edge of the cliff, overlooking the infinite blues
The pool has a bar that serves grilled food, fresh juices and cocktails all day
The spa is sublime, in particular the variety of massages of 80 minutes, including one that includes a treatment of bamboo
The spa recently opened a bath house with views of the ocean. Couples can enjoy tranquility before or after a treatment, or just take a dip
This is the famous bridge that Meghan Markle jumped on while staying at the resort before meeting Prince Harry. It's not a drop, but it offers entertainment for guests looking for excitement
With a sublime on-site spa, yoga classes and tours of the garden and farm, there's enough to keep the restless guest occupied for a week or two.
There is no beach at Rockhouse but its sister property, Skylark, has its own stretch of sand (pictured)
But seeing only the hotel is missing the other half, the Rockhouse Foundation, a charity launched by Australian and American owners to help local children receive a better education.
The foundation supports five government schools throughout the island by supplementing teacher salaries, supplies and food.
Your help is desperately needed, particularly in the most remote corners of the island, where parents often only send their children to school twice a week because there is not a good option for them nearby and the trip to the nearest school and affordable is too long. And expensive.
During my visit, the foundation was busy expanding Savanna-la-Mar Inclusive Infant Academy (SIIA), the first inclusive school that Jamaica has seen, allowing children with special needs to attend the same classes as those whose learning capacity is considered normal.
A master of work at Push Cart, the hotel's Jamaican restaurant
I sat in a process of incorporation for a handful of teachers. Some of them had children with special needs who had prospered in SIIA in their first year. Their mothers were euphoric, they finally had a safe and nutritious place to go and learn like any other child.
Peter, the president of the school board, tells me later about the heartrending stigma associated with children with special needs in Jamaica. & # 39; Some of these children come from extremely challenging circumstances.
"In Jamaica, there is a lack of resources that results in a lack of information and knowledge that translates into alleged explanations for a child's condition that are not correct, and directs the gannet of children who have been infected by some type of virus that is contagious or that is witchcraft, "he said.
Since the SIIA opened its doors in September, they have noticed a change in the community's understanding of the challenges of development and the needs of the children who are affected by them.
It is clear that as much as children require proper education, so do their parents and caregivers who, without being at fault, do not understand their condition.
& # 39; If this were not here, some of these children would be locked in a closet in a square cabin of 2x4m in the hills. Ostracism of their parents and their parents excluded from their communities. "
The hotel's most unique and attractive feature is its charitable organization, the Rockhouse Foundation, which provides much-needed support to the island's public schools. The foundation complements teacher salaries and provides supplies and food for the children who attend, which facilitates access to affordable, more realistic education for local families.
In each classroom, there are 15 children and three adults; a teacher, a teacher assistant and a caregiver. Along with the traditional ornaments of an ordinary kind – the whiteboard, small chairs and colorful posters – are discrete indicators of how these special children are cared for.
There are bathrooms in the back of each classroom for those who still can not walk. It would be too much for them to have to get a hall pass and venture on their own.
Soon, the nursery school takes children from three to five years old. Then, from the age of five to 11, they attend the "biggest school". that Rockhouse is renovating. There are already 700 children enrolled there. Next, there will be a nursery for babies and toddlers, and finally a high school on the site.
The nursery will not only allow the parents of the children to go out and make a living, but it shows them from the beginning how to take care of their children.
There is a "hands-on" mentality that guides the staff of the school and the hotel. The same faces are everywhere, no person is strictly limited to a particular job.
When DailyMail.com visited in July, the foundation was expanding the Inclusive Children's Academy of Savanna-La-Mar, which is the first on the island to allow children with special needs to participate in classes with other children (pictured)
The result is a sense of kindness throughout the hotel and, in the case of the foundation, an enthusiasm for the cause that is hard to ignore.
Room prices, while modest in the realms of Caribbean luxury, are, of course, higher than they were when the Stones took their Playboy models like girls to the nudes of nearby restaurants and bars. They are likely to increase as the number of famous hotel guests keeps up and more influential people sign up for Instagram.
But if the charge is extended to school children with a desperate need for help, the appeal of Rockhouse rises as a new destination for the world's celebrities.
The prices of a Premium Villa at the Rockhouse Hotel start at $ 295 per night and amount to $ 495 during the high season. For more information about the hotel, click here.
For information on the Rockhouse Foundation, click here.