With TikTok, advertisers can generate ads in the app and on other sites based on user activity, starting with tests in East Asia
- Tik Tok said it will launch a local advertising network to target users on the internet
- Allows advertisers to use TikTok data to target users in other apps
- The company started rolling out tools for following habits in June
- Skeptics fear that the China-based company could expose people's data
A wealth of developer documents reveal that TikTok wants millions of users in Asia and possibly the US to make money by offering their web habits to advertisers.
Adweek reports that the company will launch a local network for advertisers that allows parties to target TikTok users both outside the app.
In other words, your behavior on TikTok, including the videos that you watch and like, will now follow in other apps where it can be used to display targeted ads. For the time being, the test will only be rolled out in East Asia.
Reportedly, TikTok began rolling out tools, such as tracking pixels, in June that collect data about user habits and conversions – i.e., people click or ignore.
TikTok wants to make money with its many users by selling their data to advertisers and following their habits in different apps. Photo file
According to sources interviewed in AdWeek, while the test will begin in Asia – ByteDance, TikTok & # 39; s parent company, based in Beijing – this may be a sign of what's coming for TikTok customers in the US.
Although mega-companies such as Facebook and Snapchat already use similar methods to exploit and sell their users' data, TikTok skeptics have pointed out that data collected by the company, rather than staying in the US, is going abroad forwarded.
According to American professor David Carrol, who took over the big data company Cambridge Analytica after illegally using 80 million Facebook users' data to help US President Donald Trump choose, TikTok could be the next incarnation of the groundbreaking scandal to be.
TikTok is not currently accused of committing data-related crimes or espionage on behalf of the Chinese government, but Carrol points out that the potential is still there – especially given that TikTok has reached no less than 667 million worldwide downloads last year.
& # 39; If the cataclysmic Cambridge Analytica scandal taught us anything, it was that some of the secrets of the data trade wars were buried in the fine print that no one reads, ”Carrol wrote in a May quartz study.
TikTok has had a real impact on cultural trends in the years since its launch. & # 39; Old Town Road & # 39 ;, formerly the number one number in the world, got steam on TikTok, for example
& # 39; If Capitol Hill legislators knew that their children's TikTok data may have flowed straight to China, I bet they are as worried as I am. & # 39;
In the US, similarly influential Chinese companies have already started hitting crash barriers imposed by skeptical legislators, including smartphone giant Huawei.
The company has been accused of spying on users in the US and abroad on behalf of the Chinese government.
The manufacturer of wireless infrastructure and telephones was blacklisted this year in the midst of an increasingly intense trade war between the US and China. That conflict has constantly called for a solution.
What is Tik Tok?
Tik Tok is a Chinese social media app where users can stream live, create short videos & # 39; s and create music videos & GIFs with numerous functions.
The slogan of Tik Tok is & # 39; Let every second count & # 39 ;.
It was the most downloaded app in the US in 2018 and & # 39; the world's fourth most downloaded app in 2018, ahead of Instagram and Snapchat.
TikTok is known in China as Douyin, where it was launched in 2016 and then made more widely available worldwide in 2017.
Douyin is still the version of the app used in China and can be downloaded separately to TikTok.
Last year the app was merged with the popular music video lip synchronizing app Musical.ly, also with its headquarters in China.
Most children use the app to synchronize themselves with lip synchronization to map hits.
It offers users a range of colorful modification and editing tools, including overlapping music, sound, animated stickers, filters, and augmented reality (AR) for creating short videos.
The Beijing-based social network has more than 500 million active users and the company is now worth more than $ 75 billion (£ 58 billion)
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