With the new YouTube augmented reality tool, viewers can try the makeup recommended by their favorite beauty bloggers & # 39;
- With the YouTube tool, people can try virtual makeup while viewing tutorials on beauty
- AR Beauty Try-On is still being tested before it is rolled out this summer
- Viewers are shown a selection of product colors that they can choose on their screen
For those who like to watch makeup tutorials on YouTube – the experience is about to become much more useful by allowing viewers to & # 39; try & # 39;
A new augmented reality feature called AR Beauty Try-On is currently busy with alpha testing to resolve any bugs or problems and is expected to be rolled up this summer.
The standard video is displayed at the top of a split screen, while the viewer's face is shown at the bottom using the computer's camera.
A series of products is shown below, for example a selection of lipsticks that would run over the edge of the screen.
Those viewing the clips can click on a shadow that they like and that are placed on their lips. They can then click through to the brand's website to purchase.
It is still being tested, but is being offered to YouTube video makers who want to be paid for marketing products.
The first brand to launch an AR Beauty Try-On campaign is MAC Cosmetics, which plans to use the new format in numerous influencer campaigns.
The AR Beauty Try-On experience was tested earlier this year by Google, which owns YouTube, with various beauty brands.
The augmented reality feature is called AR Beauty Try-On (photo) and is currently working on alpha tests to solve problems before they are rolled out more widely later in the summer.
It turned out that 30 percent of the viewers activated the AR experience in the YouTube app – on average more than 80 seconds spent on almost every lipstick.
The online giant has also announced a new feature that allows brands to run their products virtually on platforms.
They can now use Google & # 39; s 3D platform Poly to design a short video of their items that turn around differently for customers.
The initiative follows a John Lewis & # 39; try before you buy & # 39; lipstick experience in his app, which allows lip lovers to match shades before putting them in their baskets.
Customers can press the & # 39; Try On & # 39; clicks, which take them to a live selfie screen to try out different colors.
And earlier this month, Amazon launched a new in-app feature & # 39; Live Mode & # 39; with cosmetic giant L & # 39; Oréal, so that customers can test different cosmetics on their face or a model with a similar skin color.
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