Winnie Harlow dons jeans as she promotes the launch of her Cay Skin range in Toronto, Canada
Winnie Harlow was fashion-forward in a faded denim co-ord when she launched her Cay Skin brand in Toronto, Canada, on Friday.
The 28-year-old model-turned-entrepreneur who attended Drake’s Super Bowl party earlier this year wore a low-cut top with thin halter straps and bronze studs.
It coordinated with her wide-leg jeans, which drew attention to her long legs.
The businesswoman, who hails from Mississauga, Canada, was dressed to the nines as she celebrated the launch of her brand at Sephora.
Winnie, born Chantelle Whitney Brown-Young, was decked out in flashy jewelry, including a necklace and earrings.
Looking good: Winnie Harlow was fashionable in a faded denim combo when she launched her Cay Skin brand in Toronto, Canada, on Friday
Harlow praised her vegan, silicone-free, and cruelty-free products both on social media and at the in-person event.
A caption to a joint post shared by Sephora and Cay Skin read, “Get ready to glow✨ @CaySkin coming soon to Sephora [Canada] and look who came by to celebrate.’
The piece of content showed Winnie in a behind-the-scenes reel as she walked down an aisle of stored merchandise.
Draped in a fur coat, the beauty said, “Hey guys. It’s Winnie Harlow. We are here in Toronto at Sephora.
“I am so excited to announce the launch of Cay Skin coming soon to Canada. Let’s go celebrate!’
The clip showed swarms of consumers gathered in the brick-and-mortar store to see the star on the runway.
She looked typically beautiful in a full face of flowy makeup that rivaled gold eyeshadow and wispy lashes.
Winnie’s dark hair was styled in a partless look with baby hair framing the face as the locks fell down her back in loose, frizzy curls.
The look: The model-turned-entrepreneur wore a low-cut top with thin halter straps and bronze studs
Accessories: Winnie, born Chantelle Whitney Brown-Young, was decked out in flashy jewelry, including a necklace and earrings
Cay Skin’s Instagram bio describes the line as “Everyday sunscreen that puts your skin first.”
Winnie made the shift from modeling to the beauty space when she launched Cay Skin last year.
The sunscreen brand’s standout product – Isle Glow Face Lotion – offers 45 SPF and is eco-friendly, according to the official Cay Skin place.
Speak with Byrdie last spring, the star revealed that the inspiration for creating Cay Skin came from a “traumatic” shoot in the Bahamas in 2018.
“I shot two days in the Bahamas sun, and no one [on set] wanted me to reapply sunscreen because the ones we had left a blue or purple cast,” she explained.
Without any protection from the bright sun, Winnie’s skin suffered sun damage, forcing her to seek medical attention.
“When I finished the two-day project, I came back to my hotel and my skin was so red and itchy. Doctors had to come to the hotel room and give me injections for pain and inflammation. It was a traumatic experience.’
While the incident was excruciating, it inspired Winnie to create sunscreen suitable for all skin tones, hoping that what happened to her wouldn’t happen to anyone else.
“It’s so important to protect your skin, and there should be products that work for everyone,” she told the outlet. ‘That’s how the idea for Cay Skin really came about.’
Retro: Winnie’s ensemble included wide-leg jeans, which drew attention to her long legs
Instagram Story: Winnie took to social media to repost a photo of herself shared by Cay Skin