Kanye West made waves on Thursday when he released merchandise for his new album with ‘2024’ written on the back.
The 44-year-old rapper was supposed to release Donda on July 23 after the first listening party, but he decided to scrap the decision, without giving fans a reason.
Now at his third listening party for the album, Kanye revealed his 2024 merchandise, leading some fans to believe the album won’t be out for another three years — while others were convinced Kanye was announcing a new presidential bid.
The rapper put on a show at Soldier Field in Chicago on Thursday night and also offered fans the chance to purchase merchandise.
Will Kanye West Keep Fans Waiting THREE YEARS for Donda? Rapper sends fans wild with ‘2024’ merchandise at listening party, while other fans are convinced it’s another presidential bid
Among the items for sale were Donda caps and T-shirts with a photo of Kanye’s childhood home and baby photos.
Queues of fans desperate for the items filled the stadium, and many left disappointed after the merchandise sold out.
Shortly after, news of the 2024 merchandise began circulating online, with confused fans writing on Twitter: “kanye having ‘2024’ on his donda merchandise actually worries me that he’s trying to run for president again”; Men are foaming at #DONDA merch
‘THE LINE FOR DONDA MERCH HOLY WOW’; ‘Soldier Field #DONDA Merchandise Has ‘2024’ On It Oh Brother’; ‘2024 merch isn’t for Kanye’s presidential run, it’s actually the release year for Donda’;
‘Kanye sends DONDA to 2024, we’re done’; Crazy how Kanye did all this and we still don’t get #DONDA until 2024.
Could it be? At his third listening party for the album, Kanye revealed his 2024 merchandise, leading some fans to believe the album would not be released for the next three years.
Snap it up: Among the items for sale were Donda caps and T-shirts with a photo of Kanye’s childhood home and baby photos
Kanye ran for president in 2020 under the banner of the Birthday Party, focusing his platform on Christian values, fiscal conservatism and criminal justice reform.
In the end, the Jesus Walks rapper only made it to the polls in 12 states, earning 66,000 votes nationally.
Following his defeat, the star began work on Donda, his first album release since 2019’s Jesus Is King.
What does it mean? Shortly thereafter, news of the 2024 merchandise began circulating online, with confused fans wondering what Kanye meant.
Named after the star’s beloved mother who died in 2007, Donda gives devout fans an inside look at his crumbling marriage to Kim Kardashian and collaborations with Jay-Z and Travis Scott.
Now that the songs have been featured on a live stream three times, there has been a buzz around the new album.
As revealed at the previous listening parties, the album features several rap features including late Pop Smoke, Travis Scott, Playboi Carti, Pusha T, Baby Keem, Lil Baby and Lil Durk.
The Weeknd also appears on an anthemic song.
Accounting: Kanye ran for president in 2020 under the anniversary party banner, focusing his platform on Christian values, fiscal conservatism, and criminal justice reform
Named after the star’s beloved mother who died in 2007, Donda is the star’s first album release since 2019’s Jesus Is King.
On Thursday, Kanye held another bizarre listening party for his upcoming 10th album, even setting himself on fire as he promoted his new music.
The rapper had erected a life-size replica of his childhood home when he staged a show in which the star paid tribute to his seven-year marriage to Kim Kardashian.
To the rescue: On Thursday, Kanye held another bizarre listening party for the upcoming 10th album, even setting himself on fire while promoting his new music
Despite Kanye arriving an hour and a half late for the show, Kanye kept the audience — who had offered Covid vaccines outside the stadium — entertained with his bizarre antics, as well as shocked when he brought out disgraced performers DaBaby and Marilyn Manson. to accompany him on stage.
This is Kanye’s third event to promote his upcoming tenth studio album.
The star drew 42,000 visitors last month to his first experience at the Mercedes-Benz stadium in Atlanta, where he arrived late, didn’t say a word and stood in the center of the stage with a translucent mask over his head as the songs played.
A second event featuring an updated version of the album broke Apple Music’s live streaming records with 5.4 million viewers.
Dedication: The album’s name and title track refer to the rapper’s late mother, Donda West, who died in 2007 at the age of 58 from complications caused by a cosmetic procedure