Why video games will become an important industry, and companies that could take advantage

<pre><pre>Why video games will become an important industry, and companies that could take advantage

Having video game leagues at the Olympics may seem like a heresy to sports fans.

But with the organizers of the 2024 Paris Olympics who said they were "in deep conversations" about the inclusion of electronic sports in the oldest sports tournament in the world, it could soon be a reality.

Esports is essentially a competitive video game. Seeing Millennials playing Fifa or playing shooting games against each other may sound tedious, but it's big business.

Tens of thousands of fans in large stadiums watch their favorite players or teams use their consoles to fight against each other in a digital world.

Waiting in the wings are young and patient technology companies ready to serve the needs of players and spectators, hoping to capitalize on what could be a multi-billion dollar industry.

Investors who put their money in the right place could do it right.

Technology consulting firm Activate believes that by 2020, 70 million people will see a sports final, more than the amount seen by the American professional baseball, soccer and hockey teams.

In less than two years, electronic sports could have more viewers than any other sports tournament other than the NFL football league, according to the University of Syracuse in the United States.

Meanwhile, data firm Newzoo is forecasting it will go from being a global industry of £ 440m last year to a giant of £ 1.2bn by 2020.

Chris Ford, fund manager at Smith & Williamson, said: "Games have gone from being a pastime that turned into a ghetto in teenagers' rooms into the mainstream – for example, there is now much more female participation."

What is behind this increase is less clear. Advances in Internet speed, graphic technologies and gaming capabilities are partly credit.

But Garry Cook, executive president of esports competitions organizer Gfinity, believes that the appeal of e-sports to young people, the majority of viewers and players, is deeper.

In less than two years, electronic sports could have more viewers than any other sports tournament other than the NFL football league, according to the University of Syracuse in the United States.

In less than two years, electronic sports could have more viewers than any other sports tournament other than the NFL football league, according to the University of Syracuse in the United States.

In less than two years, electronic sports could have more viewers than any other sports tournament other than the NFL football league, according to the University of Syracuse in the United States.

He said: "We are in the midst of a cultural revolution and driven by human curiosity, people want to know who these children are and why they improved as much in playing these games as anyone else.

"Children in my time played soccer, but it is much more accessible to enter electronic sports than to become a professional footballer and there are fewer barriers to enter." It is also incredibly lucrative for some players.

Last year, Kuro Takhasomi, a 25-year-old German national, was the highest-paid competitor, earning £ 2.9m.

For anyone less skilled behind a console, investing in esports could be a more sensible option.

Many big names are outside the United Kingdom. American game publisher Activision Blizzard has a market value of £ 41.5bn, while French competitor Ubisoft is worth £ 9.6bn.

Ford points out that graphics companies are also a key component: Nvidia, which produces the graphics cards, is worth £ 121 billion. But there are niches in which UK companies are making their name.

Keywords Studios is an outsourcing business to help create and support games. Boss Andrew Day said: "Event management companies, tournament organizers and operators of venues such as Madison Square Gardens and Wembley Arena in London, will undoubtedly benefit."

Ford believes that traditional media companies that get on the bandwagon will reap rewards, as advertisers seeking to reach millennials sponsor events. Only this month, the Domino & # 39; s pizza group stopped publishing their ads in the Gfinity leagues, which have appeared on BBC Three and BT Sport.

Then there are the betting firms. The Syracuse investigation showed that esports fans are more than twice as likely to bet than the general population, and now sports betting is being deregulated in the US. UU., A new market could be opened.

The big break is likely to arrive at the 2022 Asian Games, where players will be on a main stage for the first time. After that, the rise of electronic sports could be meteoric.

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