Kmart Australia has launched a doona robe ahead of winter, and shoppers can’t get enough.
The $29 purchase is, as the name suggests, a wrap-around quilted design that makes you feel like you’re wearing a blanket.
Mom Rachel De Oliveira rushed to get her hands on this affordable staple and praised it in a viral TikTok. video.
‘Have you seen Kmart’s doona robe? It’s so fucking cozy,” he said.
‘My favorite Kmart purchase to date. “I feel like I spend more time in my pajamas and robe than anything else, so I’m super excited about today’s finds.”
Mom Rachel De Oliveira rushed to get her hands on the $29 Kmart doona dress and praised it in a TikTok video.
‘Have you seen Kmart’s doona robe? “It’s so fucking cozy,” he said.
‘I just had to have this. “She needed a new robe and this is literally what it’s called: a robe,” Rachel continued as she tried it on.
“I feel like I’m wearing a blanket.”
Rachel also boasted about the cozy long-sleeved wool top and pants which she called a Skims ‘dupe’.
The pajamas are available in brown, white, and baby pink and cost $30 per set.
The product is made of polyester and single knit fabric and has a quilted design to keep you warm all winter long.
The product is made with polyester and single jersey fabric and has a quilted design to keep you warm.
After 24 hours, the video surpassed 372,000 views and many shared their excitement.
“Bye, running to Kmart,” one wrote, another said, “Okay, I’ll go to Kmart again.”
One more said: ‘I’m going to order one.’ Rachel added that her dress is surprisingly “very light” and that her pajamas are not itchy.
Last month, Kmart Australia quietly launched a stylish yet cozy teddy coat. The $49 Teddy Longline Jacket was previously on shelves in 2021 in different colors and has returned in the ‘biscuit’ hue.
Last month, Kmart Australia quietly launched a stylish yet cozy teddy coat.
The $49 Teddy Longline Jacket was previously on shelves in 2021 in different colors and has returned in the ‘biscuit’ hue.
With its oversized fit and bear style, customers were quick to label the item a “copy” of Max Mara’s Teddy Bear Coat with a jaw-dropping price tag of $6,150.
The cozy style gained popularity in 2013, when Max Mara released the coat inspired by the brand’s archival ’80s piece.
And now it’s destined to become a wardrobe staple once again.