They were once described as the bleating of the insecure, desperate to be accepted by the chronically shallow. & # 39;
But love it or hate it, the obsession with the logo that many believed to have remained in the 1990s is back and is taking the world by surprise.
& # 39; Logomania & # 39; continues to dominate the catwalks, from Gucci to Versace and Louis Vuitton to Fendi, where the & # 39; Double F & # 39; govern the henhouse.
FEMAIL takes a look at the trend that continues to take place and seems to be at the forefront of the international style scene for the coming seasons.
& # 39; Logomania & # 39; continues to dominate the catwalks from Gucci to Versace (pictured, Rihanna)
Directly from the catwalks to the streets, the trend of the logo is being adopted by style icons such as Hailey Baldwin and Rihanna.
The Hadid sisters are committed disciples, particularly when it comes to Fendi.
The Italian fashion house has experienced a resurgence in popularity in part thanks to the street-style backs of Gigi and Bella along with Kourtney Kardashian, Olivia Culpo and Rita Ora.
Gigi Hadid (right) has been photographed rocking a double bombshell F with a Fendi canvas bag while Rita Ora (left) wore the trend while acting in Wembley
A guest at Milan Fashion Week 2018 uses two color modes of the famous FF pattern
Bella Hadid (left) regularly fights Fendi while Sofia Richie (right) is a Gucci lover
Gigi has been photographed rocking a double F firefighter jacket with a Fendi canvas bag, while her younger sister once challenged a coordinated FF skirt suit.
The new mothers Kylie Jenner and the Italian tribute Chiara Ferragni have shown their love for Fendi by pushing their newborns into the limited edition strollers of the brand.
According to Pinterest, the word & # 39; logo & # 39; has seen a global increase of 203% in saves since last year.
The Italian fashion house has experienced a resurgence in popularity in part thanks to the street style endorsements of fashion icons such as the Italian influence Chiara Ferragni (pictured)
The actress and American model Olivia Culpo (pictured) is another follower of the trend of the logo
The new mothers Kylie Jenner (right) and Chiara Ferragni (left) have shown their love for Fendi by pushing their newborns into the strollers of the limited edition of the brand.
In recent times, Gucci has had its historical name stamped on the pride of place in every garment, from belts and T-shirts to side sliders of the pool and vagrant bags.
The French power Christian Dior has also risen to the car of the brand in recent times, with A-listers as the actress Sienna Miller and the model Winnie Harlow step on the red carpet wearing the monogram & # 39; CD & # 39;
Kendall Jenner showed that he is a participant in a series of old Dior panniers in recent months, while Bella Hadid escaped from a pair of Christian-style athletes for the Dior Homme show in Paris earlier this year.
The French power Christian Dior also got on the bandwagon of the brand in recent times (the model is represented Winnie Harlow with the bag with the cross body of Dior CD, left, and underwear with the brand J & # 39 adior, right)
Latin rapper Cardi B (pictured) is a fan of the look of the Moschino logo
Kylie wore a monogrammed brown one-piece swimsuit on a recent vacation
Business billionaire business tycoon Kylie sported a selection of rare vintage Dior pieces on vacation with her boyfriend Travis Scott, including a garnet monogrammed piece.
Chanel, Versace and Moschino are other houses that pay tribute to its logo, with designs seen in the likes of Latin rapper Cardi B and Kim Kardashian.
The trend is not for the faint of heart, acting as a statement look that will surely make you notice.
And if the most important celebrities in the world continue to wear the style the way they have become accustomed, it might be time to invest in your own piece of logo, the style that is here to stay.