Taylor Swift needs to protect her brand even as her sizzling romance with Travis Kelce appears to be on a perfect trajectory.
The 34-year-old pop singer, who recently held hands with the 34-year-old NFL star during a date at Sydney Zoo, has to make sure the relationship stays on a positive path after recent Travis’ ‘missteps’, expert tells exclusively. DailyMail.com.
“Taylor has a huge reserve of goodwill and, indeed, adoration, which may well withstand her boyfriend’s behavioral and reputational blunders,” said brand strategist and messaging consultant, Adam Hanftappearing to reference Travis’ Super Bowl meltdown and his decision to party after a mass shooting at the Kansas City parade.
“What will matter is the extent to which he stays on the straight and narrow and doesn’t embarrass himself or her, and related to that, how she deals with it should become a persistent issue,” he added.
Not only do Travis’s antics have the potential to tarnish the Reputation singer’s $1.1 billion net worth, but they could also negatively impact his own brand, and even that of the NFL.
Taylor Swift needs to protect her brand even as her sizzling romance with Travis Kelce appears to be on a perfect trajectory; pictured from the 2023 AFC Championship Game
The pop singer needs to ensure the relationship stays on a positive path following Travis’ recent ‘missteps’, an expert exclusively told DailyMail.com; photographed at SNL Afterparty on October 15, 2023
“If Travis is plagued with impulse control problems and demonstrates a psychological resistance to taking a backseat to his celebrity – which is programmatic given that football heroes often compete for the Nobel Prize in Testosterone – and she ends up leaving him , your personal brand will suffer,” Hanft said.
“If the relationship ends that way, the NFL’s brand will also be bloodied, as it will reinforce the perception of football players being excited about all the wrong things,” he added.
The warning comes amid waves of criticism for Travis for almost coming to blows with his coach Andy Reid during the Super Bowl.
After the Kansas City Chiefs’ offense struggled in the first half, Travis reacted angrily when Reid pulled him out of a play.
He pushed Reid, causing the 65-year-old to lose his balance. At one point, the player even grabbed Reid’s left arm, apparently to support him, while he yelled in his face. Finally, a teammate intervened and took Kelce away.
While fans were quick to criticize the aggressive move, a more composed Travis made sure to underline the influence Reid has had on his career after the game.
“I have the best coach this sport has ever seen,” Kelce told reporters. “And I owe my whole career to that guy and being able to control how emotional I get and I just love him, man.”
A few days later, Travis spectacularly insensitive decision to party hard after a mass shooting in its Super Bowl The parade sparked even more anger among the public.
“Taylor has a huge reserve of goodwill and, indeed, adoration, that may well withstand her boyfriend’s behavioral and reputational blunders,” said brand strategist and messaging consultant Adam Hanft, appearing to reference Travis’s meltdown on the field in the Super Bowl.
Kelce erupted in fury after the Chiefs missed a chance for their first touchdown of the game.
Kelce’s outburst came with his girlfriend Taylor cheering him on in the stands.
A few days later, Travis’ spectacularly insensitive decision to party hard after a mass shooting at his Super Bowl parade sparked even more public ire; photographed in February
Just hours after 22 fans were shot (nine children among them, a young mother dead), Travis arrived at the ‘Granfalloon Restaurant and Bar’ and took selfies with police while carrying an open bottle of beer on the street, after having walked onto the parade stage looking too drunk to speak.
Outraged fans on social media used the terms ‘caveman’ and ‘moron’ to describe the situation.
Kelce later matched Taylor’s $100,000 donation to the shooting victims.
A GoFundMe page shows a pair of $50,000 donations from his charity, Eighty-Seven & Running Foundation, an organization that aims to help “underserved youth strive to become productive citizens.”
Despite Travis’ public displays of regret, Taylor, as brand expert Hanft stated, must be careful about her future with the athlete to protect her brand, which Bloomberg estimated at $1.1 billion, thanks in part to his massive 146-date Eras Tour world tour and subsequent tour film.
It comes after Forbes estimated Swift had a net worth of more than $740 million in July.
Swift stands out as one of the few people who achieved billionaire status predominantly through her music and performances, according to Bloomberg.
Citing traceable and publicly disclosed assets and earnings, his wealth is primarily derived from an extensive discography, ownership of five houses, and income generated through streaming deals, music sales, concert tickets, and merchandise.
Kelce came under fire after attending a “scaled-down” celebration hours after the tragedy.
Outraged fans on social media used the terms ‘caveman’ and ‘jerk’ to describe Travis partying after the shooting.
Despite Travis’ public displays of regret, Taylor, as brand expert Hanft stated, must be careful about her future with the athlete to protect her brand, which Bloomberg estimates at $1.1 billion; photographed at the 2024 Super Bowl
Taylor has already protected her brand through a series of romances with celebrities including Joe Jonas, Harry Styles, Jake Gyllenhaal, John Mayer, Taylor Lautner and Calvin Harris.
Her brief relationship with English actor Tom Hiddleston followed her split from Harris, eventually leading to a six-year partnership with Joe Alwyn in 2017.
When her romance with Travis first broke down last year, the football player said he knew he had to be on his best behavior.
“That was the most important thing for me,” he said. WSJ. “Make sure you don’t say anything that might push Taylor away.”