Why new MacBooks did not look like Apple & # 39; s iPhone XS event

MacBook Air

Again, Macs of any kind were a no-show Apple's latest keynote. Although this pattern should almost be a given at the moment, it is no less disappointing.

However, between Apple's very mobile-oriented show and other rumble in the world of silicon, we can imagine two major reasons why no new Macs were announced besides the new Apple Watch 4 and iPhone XS.

One of these things is not like the others

We are far beyond the time that Apple launched half a dozen products at once. Apple is lately much more focused on presenting a targeted line-up within a specific category. This time, the Cupertino-based company went the extra mile to announce only four new products.

Apple will probably keep a keynote only for new MacBooks and Mac desktops – hopefully in October – Apple computer products are finally over for a solo showcase. In fact, the last time a Mac got the stage time was when Apple introduced the iMac Pro WWDC 2017 last June.

Although both the 13-inch and 15-inch MacBook Pro had just been renewed with processors from Coffee Lake in July, the announcement was given little fanfare compared to the grand unveiling new iPhones and Apple Watches.

Mac Mini

Not the right time yet

It is even more logical that Apple will stop these announcements if you look at the state of the world of components that is very busy.

In the mobile field, Intel has just introduced new processors from Whiskey Lake and Amber Lake, which reportedly have shortages new MacBook announcement. This is not a great timing for Apple to finally be up-to-date with the latest processors like the new MacBook Pro, as Intel reportedly encounters 14nm provide problems across the board.

Then the realm of desktop components is an even bigger transition situation. Looking at the history of Apple, it usually prefers Intel processors, but Coffee more refreshed processors seem to be gone for months; and AMD for images, which have not really seen new parts in the last year, except the Radeon RX Vega 56 Nano.

Despite this seemingly continuous grip on big new Mac releases, Apple has made promises to deliver a new one Mac Mini and Mac Pro 2019. We just hope that it will fulfill its promises before the end of this year – or even the next year.