A survey has revealed that one in ten members of Generation Z believe Pulp frontman Jarvis Cocker is a breed of dog, while others believe he was the leader of the Green Party.
The research also found that 15 per cent of young adults thought feuding Oasis brothers Noel and Liam Gallagher were TV presenters, and 11 per cent thought they were TV chefs.
Eight per cent of ordinary people aged 18 to 28 said the Disco 2000 singer was a type of dog, probably confusing him with a spaniel, in a shocking demonstration of how young Brits have lost touch with the heyday of Britpop.
Speaking of which, 15 percent of the 2,000 survey participants thought that Cool Britannia, the term born out of the British cultural boom of the 1990s, was actually the name of a royal yacht.
Ten percent even said they thought it was the national anthem, according to results published by Sun.
A survey has revealed that one in ten members of Generation Z believe Pulp frontman Jarvis Cocker (seen at last year’s Isle of Wight festival) is a breed of dog.
The research also found that 15 per cent of young adults, aged 18 to 28, thought brothers Noel and Liam Gallagher, who were feuding with Oasis, were TV presenters, and 11 per cent thought they were TV chefs.
The survey by drinks brand Hooch found that two-thirds of Gen Z (born when Britpop was arguably at its peak) didn’t even know what the genre was.
Instead they suggested it could be a political party or a Eurovision contestant.
More than 20 per cent had not heard of one of Britpop’s biggest names, Blur, despite Damon Albarn’s band returning to the top of the charts last year with their first album in eight years, The Ballad of Darren.
Another band unwittingly dragged into this exposition of Gen Z ignorance was Step On’s group, Happy Mondays.
Six percent suggested the Lancashire band was a Viagra pill. In contrast, 14 percent thought it was a wellness app.
One man who might understand the results of the survey, conducted by drinks brand Hooch, is potential TV chef Noel Gallagher.
The Don’t Look Back in Anger singer infamously criticised fans of his new band, High Flying Birds, for demanding the rock star play Oasis songs at his concerts, implying they were too young to be relevant.
In an expletive-filled rant directed at US broadcaster SiriusXM, he called concert-goers “fucking idiots” for the petition.
He added: “You little fucking idiot, you’re only 15. What the fuck! You were only ten when the band broke up. Fuck off.”