Why build a personal brand is no longer cool

This week on Why did you press that button?, I envied people who maintain anonymous online accounts. Anonymous accounts are some of my favorites to follow. They are often popular and are dedicated to something specific with an unidentifiable person behind them. My co-host Kaitlyn Tiffany and I wonder why people have an anonymous account, so we talk to a few people behind them. We talk to @ambivalentlyyours, @breadfaceblog, and @supportecopies to hear how and why they started their accounts and what it's like to create a popular page without having their identity linked to their successes. It sounds like a dream!


Then we chat with Hot Pod news reporter Nick Quah about what it's like to be on the other side of an anonymous account. He tells us about a parody account that pretended to be him and stepped over what was acceptable. Finally, we chat with Brooke Erin Duffy, a media researcher at Cornell University, about why someone wants to become anonymous online and how creating a personal brand is no longer cool. You first heard it here: anonymity is in; personal brands are out.

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