Why Australian Shoppers Pay $77 for Kilos of Cape Grim Beef Scotch Fillet Steak


‘It’s Worth Every Penny’: Why Shoppers Are Paying $77 a Kilo for This ‘Delicious’ Supermarket Specialty Steak

  • Australian shoppers pay $77 for a slice of supermarket steak
  • They Pay Too Much For Tasmanian Cape Grim Beef Scotch Filet Fill
  • The region is said to have some of the cleanest air in the world
  • There the cattle are kept on clean pastures free of hormones and antibiotics antibiotics

Australians pay $77 a kilo for a specialty cut of supermarket steak, with many declaring it “worth every penny.”

Shoppers pay too much for pounds of Cape Grim Beef Scotch Fillet, grown on Tasmania’s rugged northwestern coast.

Battered by wild weather and torrential rainfall, the region is said to have some of the cleanest air in the world with livestock kept on pristine pastures free of antibiotics, hormones and grains.

But at more than twice the price of own-brand grass-fed steaks from Coles and Woolworths, not everyone is convinced it’s worth the money.

A woman posted a photo of Cape Grim steak in a budget group on Facebook and said she couldn’t believe how expensive it was after seeing it in a supermarket in Rockhampton, Queensland.

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But you pay $77 a kilo for the privilege of eating his beef

Cape Grim Scotch Fillet (right), grown in the northwest corner of Tasmania, costs $77 per kilo (left)

A chef replied and said she also thought it was too expensive.

‘Scottish fillet. For this price. Serious? Maybe $45 I’d consider it,” she wrote.

But dozens of commentators were quick to insist that the cut is well worth the cost.

‘[Cape Grim] is the most beautiful area anywhere, it produces the most amazing beef and dairy. Everything that is grown here is the best,” a woman replied.

‘Can confirm, outside Wagyu [beef] it’s the best steak I’ve ever had,” added another.

This is how you cook the perfect grass-fed steak

1. Bring the meat to room temperature to ensure even cooking.

2. Season just before cooking. Drizzle olive oil over the meat and season with coarse salt. When you think you’ve seasoned enough, add a little more.

3. Preheat the pan or BBQ so the steak sizzles when you put it on.

4. For medium-rare, cook for 4-6 minutes on each side or to 52 degrees Celsius.

5. Rest for a minute, serve and enjoy.

Source: Cape Grim Beef

Others agreed that Cape Grim is value for money and rejected the original poster for complaining about the price of premium specialty meats.

“It’s great, not something you eat every day unless you’re super rich, it’s something you would buy for a birthday or anniversary dinner,” one woman wrote.

“That’s a great price for Cape Grim,” said a second.