Microsoft Corporation (MSFT)’s main competitors include some of the industry’s leading technology companies. The list includes well-known brands such as Apple (AAPL), Google (GOOG), SAP SE (SAP), IBM (IBM), and Oracle (ORCL) among others. As a diversified company offering many types of products and services, Microsoft faces fierce competition in several key areas of the technology sector.
Microsoft’s core focus
Microsoft started out by focusing on software, and although the company has branched out into other areas, it still places a strong emphasis on this area. Some of the world’s most successful software companies, such as Oracle and Germany’s SAP SE, compete directly with Microsoft for the lucrative business services market.
The Windows operating system is perhaps the best-known Microsoft product. Although Windows dominates the global OS field, the company competes with a number of smaller companies, such as Red Hat, which distribute open-source operating systems such as Linux.
Other Microsoft products
Microsoft is also an important player in the hardware field. Its products include tablets designed to compete with similar devices from other companies, such as Apple. The company also makes a variety of computer accessories, putting it in direct competition with several companies that specialize in this field, such as Logitech.
While Google’s eponymous search engine dominates the field in the US, Microsoft is also a major force in online search with its Bing search engine, which accounts for about a third of searches in the United States.
Microsoft faces competitive pressures in all areas of its business. The pressure comes from a diverse mix of technology companies, both large and small.