Look at these two photographs. The same woman wears the same blue dress, but most likely, if you pass her on the street, you would judge her differently in each case. And everything comes down to what it is wearing, or not, below.
While you may consider the left to be completely normal, the other will no doubt attract your attention because you clearly are not wearing a bra.
Be honest: does the absence of lingerie change the way you perceive it? After all, we live in a society that expects women's breasts to be restricted.
The result of all those years of indoctrination is that we have come to see that the natural and unbridled form of women is careless, rude and sometimes downright provocative. And those who choose to avoid bras are often dismissed as hippies or angry feminists.
This photo can be considered completely normal because the woman clearly wears a bra that keeps her breasts restrained. Something that has become the norm in our society
This image shows the same woman but without support. The result of all those years of indoctrination is that we have come to see that the natural and unbridled form of women is careless, rude and sometimes downright provocative.
As much as we can blame the opposite sex for such attitudes, the awkward truth is that women can be as critical as those who do not take Bra. Imagine the looks you would get if you showed up without a bra at school or in the reading club or on the parents' night.
So dramatic is the reaction of a woman who dares not to wear the bra that some have even lost their jobs. Earlier this month, a Canadian woman was fired after refusing to wear a bra or vest when working as a waitress at a golf club.
And last year, a Kent girl was sent home from school for not wearing a bra. In fact, all over the world, schools have reprimanded girls for similar infractions, saying that their lack of underwear distracts children.
In the same way that the millennial generation questioned the social expectation that women should wear high heels, they are now questioning whether bras are necessary. And this feeling is fast catching up.
Among the activists is the 23-year-old fashion blogger Chidera Eggerue, the creator of the #saggyboobs hashtag social media tag, which highlights the problems faced by women with larger breasts who go without a bra.
Chidera explains: "When I was 19 years old, I decided to stop using a bra and I received a lot of criticism: they were" too fallen "," shoe tits ", they told me that only girls with small breasts could" get away with it ".
"I wanted to open a conversation about how we see the bodies of women and why the world feels entitled to that police action."
Lucinda Hurst, a 25-year-old Leeds social media manager, says she struggled with this urge to settle when she stopped using bras four years ago. Here, she is photographed without a bra
She said: "I stopped fasteners after listening to the owner of a fashion brand that was working with ranting against some young models, telling them:" Why wear a bra about 20 years old when your breasts are animated? Wait to be older and need one! "
It would be easy to dismiss today's rejection of the bra as the feminism that burns the bras of past decades.
To begin with, female bras revolted in the 1950s and the 1960s were often uncomfortable and restrictive, more easily equated with the oppression of women.
These days, there are many more options and comfort, so removing the bra is more a rejection of the idea that you should conform for convenience.
Erin Saxcoburg, 22, a beauty therapist from the Isle of Wight, stopped using a bra a year ago and is astonished by some of the reactions. She says: "Although my 32B chest is relatively small, people have often been offended to see my nipples peeking out.
"When I walk down the street, men and women alike look at them, I've had men who come to me at night and say," My God, why do not you wear a bra? "I tell them it's my body and my business "
However, Erin is clear that it is not about exhibitionism: "Socially, I wear shirts with higher collars instead of taking the risk of leaning over and giving people a look.
"Although I do not go topless on the beach out of respect for others, I would love it, I hope that one day the women's chests, like those of men, will not be considered inappropriate." But we have not arrived yet.
He is also aware of how he perceives himself at work: "I tend to use thicker fabrics or a jacket because I do not want to be defined as" the one that does not wear a bra ".
Erin Saxcoburg, 22, a beauty therapist from the Isle of Wight, stopped using a bra a year ago and is amazed by some of the reactions she receives from people. Here, she is photographed wearing bra
She admits that she is aware of how she is perceived at work: "I tend to use thicker fabrics or a jacket because I do not want to be defined as" the one that does not wear a bra ".
This fear of judgment is what keeps us tied to most of us, particularly in work where the bra is inextricably linked to gender politics. Would you like to talk to your boss about a salary increase without the security of a good support?
Any woman who has ever had a male colleague who speaks to her chest will fear that, without a bra, she is considered provocative and does not take it seriously.
Lucinda Hurst, a 25-year-old social media manager from Leeds, told me she struggled with this urge to settle when she stopped using bras four years ago. "I stopped using bras after listening to the owner of a fashion brand that was working with ranting against some young models, telling them:" Why wear a bra about 20 years old when your breasts are animated? Wait to be older and need one! "
Now Lucinda wears Lycra blouses for sport, and a soft bralette underneath a low-cut dress.
"My mother is the only person who comments about my nipples being visible through my clothes, telling me:" Oh, Lucinda, cover yourself! "I tell him it's my choice, but it's embarrassing when we're close to the family, so my brother's next wedding should be interesting!
It does not matter to work, there are a lot of social situations in which even the most committed to the cause & # 39; no bra & # 39; they feel the need to cover themselves in some other way.
Hollie Smith, 32, who runs a party with her husband Colin, 40, left her bra six years ago for family reasons: "Years of enduring the discomfort of the bra straps that rub my shoulders and hold me up stabbing me. "
Although she "does not care what anyone thinks," the mother of three children from Surrey "would not want to pick up the children from school and it is clear that I do not wear a bra."
And on the odd occasion when you saw a tight white blouse, it's reluctantly & # 39; a bra will be put underneath for & # 39; decency & # 39 ;. But where do we get this sense of what is "decent"?
The fact is that we judge other women if they do not wear a bra. Some say it is partly because most clothes are ill-fitting without a bra.
It is true that if lingerie sales are something to go through, this could start to change. Last summer, M & S reported that sales of bralettes – the padless and cordless alternative to a structured bra – increased 200 percent year-over-year, while lingerie retailers, Figleaves, now sell bralettes in all sizes .
It is not that all the women are celebrating the disappearance of a more solidary scaffolding. "A good bra is a psychological purchase," says Kelly Dunmore, chief lingerie stylist at Rigby & Peller.
While surveys have found that incorrect support has a negative impact on self-esteem, a good one can produce the opposite effect.
In the end it all comes down to a personal choice. And the key word is "personal," whatever the choice of a woman, it must be free from the disapproval or judgment of others.