Back to the 90s! Target is now selling Tamagotchis, but you’ll have to be quick
- Australians can once again get their hands on the popular 1990s Tamagotchis
Nostalgic Aussies rush to Target after the re-release of a popular ’90s childhood toy.
An assortment of Tamagotchis have quietly popped up on the Target website for $29 each, and customers have wasted no time in getting their hands on one for themselves.
The egg-shaped digital pet gained popularity so quickly after its release in 1996 that children became obsessed with keeping their tamagotchi alive.
The newly released Target product is designed with the same functions as the original Tamagotchi – including three small buttons on the bottom to interact with the pet and a chain on the top.
Target Australia has quietly launched cult-favorite 1990s toy Tamagotchis (pictured)
The egg-shaped digital pet gained popularity so quickly after its release in 1996 that children became obsessed with keeping their tamagotchi alive. The toy was discontinued in 1998 and similar versions have been relaunched
Customers can feed, clean up, groom and even discipline their Tamagotchi.
There is also a ‘character game’ programmed into the toy to determine which of the seven adult Tamagotchi you get.
Like the original, the Tamagotchi hatches from an egg and grows from child to adult – assuming it is properly cared for.
If left unattended for too long, the Tamagotchi will die.
The product is suitable for ages eight and up and a variety of cover patterns are available.
An assortment of Tamagotchis has quietly appeared on the Target website for $29 each, and customers have wasted no time in grabbing one for themselves
To date, the product has received 62 reviews on the Target website, with an average star rating of 4.4.
Many customers bought the toys not only for themselves, but also for their children.
“I bought this purely out of nostalgia, I had one in the 90’s. Very nice, nice design on the shell, mine is the pink and blue plaid one,” one customer wrote.
“The graphics are great, just as I remember. Needs a lot of attention, they die quickly.’
Another wrote: ‘Great trip down nostalgia avenue. Fun, colorful and just as I remembered it from years ago. It’s a good companion, listens to all your troubles.’
“I have such fond memories of Tamagotchis and when I saw them on the ‘shelves’ of Online Target I immediately put them in my shopping cart and checked out. My Tamagotchi baby is only a few days old and I am totally in love with it,” a third added.
But a select few were “disappointed” because shoppers can’t choose their favorite Tamagotchi color.
“Was really disappointed that I couldn’t choose the colors. Now I’m left with four very girlish tamagotchi, two of which were intended as gifts for young boys,” one person wrote.
Another said, “It’s kind of boring and it’s so bad I threw it away.”
When were Tamagotchis first released?
It was released by Bandai on November 23, 1996 in Japan and in the US on May 1, 1997
Tamagotchi is quickly becoming one of the biggest toy fads of the late 1990s and early 2000s.
According to Bandai, the name is a portmanteau of the two Japanese words: tamago, meaning “egg,” and uotchi, meaning “to watch.”