WhatsApp will soon charge companies to send messages

WhatsApp is configured to introduce ads on the platform for the first time. Firms can pay WhatsApp to place ads in a user's story next year, similar to the way Instagram stories show ads (stock)

Facebook is reviewing WhatsApp in an attempt to make money with the messaging application after its own disastrous results last week.

While Facebook shares collapsed and Mark Zuckerberg's signature saw that $ 150bn was erased from its value last week, the firm now expects WhatsApp, which bought for $ 19bn in 2014, to make money.

He plans to start showing ads on user status updates and charge large companies for sending messages to customers.

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WhatsApp is configured to introduce ads on the platform for the first time. Firms can pay WhatsApp to place ads in a user's story next year, similar to the way Instagram stories show ads (stock)

WhatsApp is configured to introduce ads on the platform for the first time. Firms can pay WhatsApp to place ads in a user's story next year, similar to the way Instagram stories show ads (stock)

THE $ 150 BILLION FACEBOOK OFFICE

Facebook shares plummeted last week after the technology giant failed to meet Wall Street estimates for user growth and quarterly revenue.

The disappointing results come after Facebook was involved in a data scandal that affected millions of users, an event that the company's top leadership recognized as a factor that weighed on user growth during the second quarter.

Facebook shares fell more than 20%.

By Wednesday afternoon, almost $ 150 billion had been erased from Facebook's stock market capitalization as a result of the stock decline.

Meanwhile, Facebook CEO Mark Zuckerberg saw his net worth dive approximately $ 18.8 billion to $ 63.6 billion. In the closing bell on Wednesday, Zuckerberg was worth $ 82.4 billion, according to Forbes.

WhatsApp will charge companies between half a cent and 9 cents (0.3 to 7 pence) for each message delivered to a potential customer, with prices that vary by country.

Some 100 companies have been testing the function, including Singapore Airlines and Uber, WhatsApp told the Wall Street Journal.

Uber has tried WhatsApp as a way to answer questions from drivers in Mexico, India and Brazil.

The measure arises when the growth in the main application of Facebook begins to slow down.

Facebook bought the messaging application for fear that another rival would buy it, and then it could not buy Snapchat even though it supposedly offered $ 3 billion for the company.

At that time, Facebook promised that WhatsApp would remain independent.

"You can not count on any ads that interrupt your communication," WhatsApp co-founders Jan Koum and Brian Acton told users when the purchase was announced.

The pair, which started the application in 2009 before selling for $ 19 billion (£ 14.5 billion) in 2014, now both have left the firm after repeatedly resisting attempts to place ads in the application.

The ability of companies to send messages to customers began to be implemented around the world; however, WhatsApp confirmed that it will only work with a few hundred & # 39; of companies to implement the tools in the launch, and that later they will do it.

WhatsApp is also ready to bring announcements to the application for the first time.

Companies will be able to pay WhatsApp to place ads within the users' state from the beginning of next year.

These sponsored publications will be placed at regular intervals between photo and video presentations that users can add throughout the day.

Facebook already includes ads within Instagram Stories in the same way.

WhatsApp resisted for a long time, including ads within your application.

In an official blog post titled "Why do not we sell ads," co-founder and then CEO Jan Koum said: "Advertising is not just the interruption of aesthetics, the insults to your intelligence and the interruption of your train. thought.

"In every company that sells ads, an important part of your engineering team spends the day refining the data extraction, writing better codes to collect all your personal data, updating the servers that contain all the data and making sure everything is recorded. and compare sliced ​​and packaged and sent … And at the end of the day, the result of everything is a slightly different banner in your browser or on the screen of your mobile. "

Koum left WhatsApp in April 2018 due to disagreements with Facebook, which acquired the courier service for $ 19 billion (£ 14.5 billion) in 2014.

Three months later, WhatsApp presented its first plans to include graphic advertisements in the messaging service.

Ads will be included in a similar way to Instagram, which allows companies to include paid content within the Story function, reports the Wall Street Journal.

The status of WhatsApp is more popular than Instagram stories worldwide, with 450 million users of chat applications publishing every day, compared to the 400 million Instagram users.

However, the status of WhatsApp is more popular than Instagram stories, with 450 million users creating a state and only 400 million Instagram users making a story.

However, the status of WhatsApp is more popular than Instagram stories, with 450 million users creating a state and only 400 million Instagram users making a story.

However, the status of WhatsApp is more popular than Instagram stories, with 450 million users creating a state and only 400 million Instagram users making a story.

Like Instagram, which is also owned by Facebook, WhatsApp will be powered by the advertising platform of its parent company.

WhatsApp says that there are around 60 billion messages sent every day within the application, but only a small proportion is sent between companies and consumers.

The messages will still be covered by the end-to-end encryption of WhatsApp, which will make the company unable to read it.

However, the company that receives the messages could store the messages in a decrypted state.

A WhatsApp spokesperson said that users may choose to receive business messages.

WhatsApp executives believe that users will adapt to the new tools, a spokesperson said, adding that the company has received positive comments from ads on Instagram Stories.

"We've seen it work well on Instagram, so we're learning a lot from that," Mr. Idema said.

HOW CAN USERS DOWNLOAD THE WHATSAPP REPORT?

After updating your privacy settings online with GDPR, WhatsApp adds a feature to increase transparency for its users.

Call & # 39; Request information from the account & # 39 ;, this feature allows WhatsApp users to download their account information.

It allows people to access all the data that WhatsApp has about them.

This information is stored on the WhatsApp servers and includes information, such as profile photos and even group names of chats.

Other information includes the make and model of the device they used, their contacts and any blocked number.

It is important to keep in mind that the report will not contain any messages, although that option is also available through a separate function.

How to request a report

  1. Go to WhatsApp settings
  2. Select the Account option
  3. Press the new option that says & # 39; request information from the account & # 39;
  4. Report Request call
  5. The screen will be updated in Request sent

WhatsApp affirms that the report will be available approximately 3 days after the requested date.

Once the report has been created and is ready, users can download it.

How to download the report

  1. Go to WhatsApp settings
  2. Click on Account
  3. Select the button & # 39; request account information & # 39;
  4. Download report

Next, a ZIP file will be downloaded to the device and will include an HTML file.

Once it has been successfully downloaded, WhatsApp users can export their report.

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