Ads will appear in WhatsApp next year in an attempt to make money from the app, the parent company Facebook has confirmed this.
Promotional photos & # 39; s appear in the & # 39; Status & # 39; feature of WhatsApp, which is similar to Stories in Instagram, Facebook revealed during the marketing conference.
The controversial action goes against the promise of the founder of WhatsApp, Brian Acton, that he will never advertise on the product.
Companies will also be able to communicate with customers through chat windows with & # 39; richer message formats & # 39 ;, Facebook said.
Scroll down for video
Ads will appear in WhatsApp by next year in an attempt to monetize the app, Facebook has announced. The image shows a & # 39; Status Ad & # 39; it resembles that in Stories on Instagram
WHAT ARE WHICH ADS?
Ads will appear on WhatsApp from 2020, parent company Facebook reported on 2019 Marketing Summit.
That is despite the vows of the founder of WhatsApp that the popular messaging platform would never use it.
The following functions will be added:
WhatsApp status – Ads appear between updates, such as in Instagram Stories
Business account holders can send customers messages in & # 39; richer messaging format & # 39; windows
Facebook and WhatsApp are linked to Facebook ads giving users the ability to talk directly to WhatsApp owners.
The WhatsApp product catalog will also be integrated with the existing Facebook Business Manager catalogs
Matt Navarra, a social media consultant, tweeted the updates from the annual Facebook Marketing Summit.
He wrote: & # 39; Coming Soon to @Whatsapp – WhatsApp Status (Stories) to get ads in 2020:
& # 39; WhatsApp for Businesses to get richer options for message formats.
& # 39; WhatsApp product catalog must be integrated with the existing Facebook Business Manager catalog. & # 39;
The status ads appear between news updates and allow users to swipe up to get more information about the product.
Status on WhatsApp is similar to a story on Instagram or Facebook as an update that lasts 24 hours.
Ads on Facebook will also contain a link to WhatsApp so that users can talk directly to brands via the messenger app and via Facebook Messenger.
In one of the photos showing a Facebook ad at the top, the option was & # 39; Open on WhatsApp & # 39; included.
Facebook has also announced a new look for business account holders that allows them to communicate directly with customers via & # 39; richer message formats & # 39; in message windows.
These include colorful backgrounds and the ability to send custom WhatsApp product pages.
The WhatsApp business app was introduced this year for business owners to customize automated messages and get in touch with customers directly.
These appear in the WhatsApp & # 39; Status & # 39; feature, similar to Stories on Instagram. The image shows the ads that link back to WhatsApp on Facebook (left), similar to Instagram ads (center) and the full Status ads page (right)
Holders of WhatsApp corporate accounts can also communicate with customers via & # 39; richer message formats & # 39; (photos & # 39; s) revealed by parent company Facebook
In one of the photos of a Facebook ad, the option was & # 39; Open on WhatsApp & # 39; available. The image above shows the current format available to business owners via the WhatsApp Business app
The decision to go back to the earlier promise to never introduce ads comes when Facebook, which purchased $ 18 billion (£ 14 billion) of WhatsApp in 2014, is getting ready to monetize the app.
WhatsApp was recently introduced for business owners to have their own profile page and use the chatbot functions to communicate with customers.
Daniels said last year: & # 39; We're going to place ads in & # 39; Status & # 39 ;. & # 39; That is going to be the primary revenue-generating mode for the company, as well as an opportunity for companies to reach people on WhatsApp. & # 39;
The prospect of ads on the app has fueled the controversy with its users and original owners.
In an earlier interview, the founder of WhatsApp, Brian Acton said: & Targeted advertising makes me unhappy.
& # 39; (Facebook) represents a set of business practices, principles and ethics, and policies that I don't necessarily agree with.
& # 39; I sold my company at the end of the day. I have sold the privacy of my users to a greater advantage. & # 39;
Earlier, loyal users of WhatsApp used twitter to express their frustration with the movement known since last year.
The move is contrary to a promise by Whatsapp's founder Brian Acton about never promoting the product. The image shows a message window (left) with a business brand and what happens when you click it (center) and after selecting one of the options (right)
Some even suggested leaving the app behind as a result of Facebook's intervention and switching to rival Telegram app.
WhatApp promised in 2012 that it would never introduce advertisements.
It said: & # 39; Remember that when ads are involved you are the user of the product.
& # 39; Advertising is not only the disruption of aesthetics, the insult of your intelligence and the interruption of your train of thought.
& # 39; At every company that sells ads, a significant part of their technical team spends daily data mining, writes better code to collect all your personal data, upgrades the servers that contain all the data and ensures that it is recorded and sorted and cut and packaged and sent.
& # 39; And at the end of the day, the result is a slightly different advertising banner in your browser or on your mobile screen. & # 39;
& # 39; Nowadays, companies literally know everything about you, your friends, your interests and they all use it to sell advertisements.
& # 39; When we started work together three years ago to start something, we wanted to create something that wasn't just an advertising exchange center. & # 39;
. (TagsToTranslate) Dailymail (t) sciencetech