What the world wants to wear: map shows how Zara will be everyone’s favorite fashion brand in 2021
A fascinating revamped world map reveals the world’s hottest fashion brands in 2021 – and it’s Zara who takes the top spot.
On the map – generated using 12 months of Google search data – country names are supplemented with the most popular ‘fashion searches’ of their inhabitants. The majority of the search results are large labels, but shops with their own lines also appear.
Spanish fashion house Zara ranks first in 37 countries worldwide, followed by Nike (36) and Zalando in third (14). Compared to the same data from last year (where Louis Vuitton, Gucci and Chanel were the most popular brands), it shows how much fashion choices have changed in the past 12 months.
A fascinating revamped world map reveals the world’s most popular fashion brands in 2021
THE WORLD’S FAVORITE FASHION BRANDS IN 2021
1. Zara 37 (the most googled brand in countries)
2. Nike 36
3. Zalando 14
4. Fashion Nova 13
5. Asos 13
6. Gucci 10
7. Adidas 7
8. H&M 7
9. Chanel 5
10. Next 2
11. Dior 2
12. Uniqlo 2
13. Tommy Hilfiger 1
14. Lululemon 1
15. Yeezy 1
16. Louis Vuitton 1
17. Macy’s 1
The map was created by financial advice site money.co.uk, which has ranked the most searched fashion brand on Google in every country for the past year.
According to the mapUnited Arab Emirates, Japan, Portugal and Monaco all have Zara as their most popular fashion brand.
Money.co.uk said: ‘Founded by Amancio Ortega in 1975, Zara has gained a cult following among fashion-conscious individuals due to the rapid replication of trends, colors and designs present on the catwalk. With more than 2,200 stores and a presence in 88 countries, it’s no wonder this is the brand most countries look for.”
For the US, the most popular brand is unveiled as Macy’s, the US department store chain. It has several own clothing lines
Nike in second place is the favorite fashion brand in South Africa, Mexico, India and Malaysia, among others.
Third place Zalando, headquartered in Berlin, and famous for selling everything from high-street labels to high-end designers, all on one website, tops searches in Austria, France, Italy and the birthplace of Germany, among others .
In addition to a world map, money.co.uk has also created maps with regional breakdowns for the search data.
The European map shows that most of the continent is deeply in awe of Zara, with 20 countries in Europe searching for it more than any other brand.
However, Next is the boss in the UK and Asos was the most popular fashion quest in Ireland, Malta, Cyprus and Iceland, while Luxembourg was the only European country that searched the most for luxury brand Louis Vuitton.
The European map shows that most of the continent is deeply in awe of Zara, with 20 countries in Europe searching for it more than any other brand. Next is top in the UK though
Nike is the clear winner of 2021 in Australia’s fashion-seeking interests. Across New Zealand rules Asos
Zara is the most wanted fashion brand in 12 Asian countries, including UAE, Qatar and Japan
For the US it is not a single ‘label’ that came out on top. The most popular fashion quest is revealed as Macy’s, the US department store chain, which has multiple in-house clothing lines and is a new entry in the rankings.
However, it is the casual clothing label Lululemon that Canadians are looking for more than any other brand.
Founded in Canada in 1998, the brand has built a reputation for producing high-quality sportswear that is also fashionable and comfortable, Money.co.uk points out.
Zara also impresses in Asia, as the most sought-after fashion brand in 12 Asian countries.
In Africa, the pattern is mixed, with Ethiopia in love with Adidas, Egypt H&M and Zimbabwe Dior. Nike, Gucci and Zara dominate though
But there is competition. All five countries that Chanel visit most are in Asia: Bangladesh, Iraq, Myanmar, Pakistan and Sri Lanka.
In Africa, the pattern is mixed, with Ethiopia in love with Adidas, Egypt H&M and Zimbabwe Dior. Nike, Gucci and Zara dominate though.
In South America, the Google search bonus is mainly split between Nike and Adidas, with Fashion Nova winning two countries.
In South America, the Google search bonus is mainly split between Nike and Adidas