It may be the hottest day of 2024, but at Harrods it’s the most wonderful time of the year.
While most of us are still sweltering in the heat of the British summer, with temperatures reaching 35°C in some parts of the country, Harrods is gearing up for the festive season with the opening of its Christmas grotto.
The luxury retailer has kicked off the snow season four months early, after kitting out its Knightsbridge store with an entire floor of Christmas decorations.
The upmarket store in west London already has dozens of trees on offer, with the cheapest conifers selling for £1,429 undecorated.
The most gorgeous trees will sell for a whopping £3000 if it is a fully decorated living room staple.
For those on a tighter budget, a trophy white stag for the hallway will set you back a comparatively cheaper £1800.
While most of us are still sweltering in the heat of the British summer, Harrods is gearing up for the festive season with the opening of its Christmas grotto, pictured.
![What heatwave? Harrods launches Christmas range in stores despite 35C temperatures - trees from £1429 and decorations on sale for £29 7 Toy soldier decorations at Harrods in August. The shiny baubles are on sale for £16 each](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1723486970_194_What-heatwave-Harrods-launches-Christmas-range-in-stores-despite-35C.jpg.webp)
Toy soldier decorations at Harrods in August. The shiny baubles are on sale for £16 each
For those who want to decorate themselves, even the glass ornaments are priced at £29.
According secret londonRetailers open their Christmas stores early to ensure there are ample opportunities for fleeting tourists to explore the full holiday selection.
Customers looking to escape the extreme weather of the August heat wave can cool off in the second-floor ice cream parlor before heading into December in the Christmas grotto.
![What heatwave? Harrods launches Christmas range in stores despite 35C temperatures - trees from £1429 and decorations on sale for £29 9 The luxury retailer has kicked off the snow season four months early after kitting out its Knightsbridge store with a full floor of Christmas decorations.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1723486971_576_What-heatwave-Harrods-launches-Christmas-range-in-stores-despite-35C.jpg.webp)
The luxury retailer has kicked off the snow season four months early after kitting out its Knightsbridge store with a full floor of Christmas decorations.
![What heatwave? Harrods launches Christmas range in stores despite 35C temperatures - trees from £1429 and decorations on sale for £29 11 Those with a bigger budget could pick up a life-size white deer ornament for £1800.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1723486971_695_What-heatwave-Harrods-launches-Christmas-range-in-stores-despite-35C.jpg.webp)
![What heatwave? Harrods launches Christmas range in stores despite 35C temperatures - trees from £1429 and decorations on sale for £29 13 A crystal white deer will cost almost £2000](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1723486972_489_What-heatwave-Harrods-launches-Christmas-range-in-stores-despite-35C.jpg.webp)
Those with a bigger budget could pick up a life-size white deer ornament for £1800.
![What heatwave? Harrods launches Christmas range in stores despite 35C temperatures - trees from £1429 and decorations on sale for £29 15 Customers will be able to buy their festive decorations on the hottest day of the year at Harrods](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1723486972_845_What-heatwave-Harrods-launches-Christmas-range-in-stores-despite-35C.jpg.webp)
![What heatwave? Harrods launches Christmas range in stores despite 35C temperatures - trees from £1429 and decorations on sale for £29 17 An illuminated gingerbread village will cost customers £615](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1723486973_415_What-heatwave-Harrods-launches-Christmas-range-in-stores-despite-35C.jpg.webp)
Customers will be able to buy their festive decorations on the hottest day of the year at Harrods
![What heatwave? Harrods launches Christmas range in stores despite 35C temperatures - trees from £1429 and decorations on sale for £29 19 According to Secret London, retailers open their Christmas store early to ensure there is ample opportunity for fleeting tourists to explore the full festive selection.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1723486973_325_What-heatwave-Harrods-launches-Christmas-range-in-stores-despite-35C.jpg.webp)
According to Secret London, retailers open their Christmas store early to ensure there is ample opportunity for fleeting tourists to explore the full festive selection.
![What heatwave? Harrods launches Christmas range in stores despite 35C temperatures - trees from £1429 and decorations on sale for £29 21 The West London luxury retailer has a floor dedicated to Christmas decorations even though it's only August.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1723486974_391_What-heatwave-Harrods-launches-Christmas-range-in-stores-despite-35C.jpg.webp)
The West London luxury retailer has a floor dedicated to Christmas decorations even though it’s only August.
![What heatwave? Harrods launches Christmas range in stores despite 35C temperatures - trees from £1429 and decorations on sale for £29 23 The luxury store had dozens of trees on display, including a bare tree that cost £1,429](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1723486974_102_What-heatwave-Harrods-launches-Christmas-range-in-stores-despite-35C.jpg.webp)
The luxury store had dozens of trees on display, including a bare tree that cost £1,429
![What heatwave? Harrods launches Christmas range in stores despite 35C temperatures - trees from £1429 and decorations on sale for £29 25 Festive table decoration on sale at Harrods for £3,200](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1723486975_586_What-heatwave-Harrods-launches-Christmas-range-in-stores-despite-35C.jpg.webp)
Festive table decoration on sale at Harrods for £3,200
![What heatwave? Harrods launches Christmas range in stores despite 35C temperatures - trees from £1429 and decorations on sale for £29 27 Various Christmas figures photographed before December](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1723486975_280_What-heatwave-Harrods-launches-Christmas-range-in-stores-despite-35C.jpg.webp)
Various Christmas figures photographed before December
![What heatwave? Harrods launches Christmas range in stores despite 35C temperatures - trees from £1429 and decorations on sale for £29 29 The store is fully stocked for Christmas shoppers in August.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1723486976_499_What-heatwave-Harrods-launches-Christmas-range-in-stores-despite-35C.jpg.webp)
The store is fully stocked for Christmas shoppers in August.
![What heatwave? Harrods launches Christmas range in stores despite 35C temperatures - trees from £1429 and decorations on sale for £29 31 A real Christmas decoration sold at Harrods for £29](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1723486976_538_What-heatwave-Harrods-launches-Christmas-range-in-stores-despite-35C.jpg.webp)
A real Christmas decoration sold at Harrods for £29
![What heatwave? Harrods launches Christmas range in stores despite 35C temperatures - trees from £1429 and decorations on sale for £29 33 The Christmas collection has been open for several days now and has attracted customers interested in taking a festive look.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1723486976_186_What-heatwave-Harrods-launches-Christmas-range-in-stores-despite-35C.jpg.webp)
The Christmas collection has been open for several days now and has attracted customers interested in taking a festive look.
![What heatwave? Harrods launches Christmas range in stores despite 35C temperatures - trees from £1429 and decorations on sale for £29 35 Customers looking for the perfect tree, complete with lights and decorations, will have to pay upwards of £3,000.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/What-heatwave-Harrods-launches-Christmas-range-in-stores-despite-35C.jpeg.webp)
![What heatwave? Harrods launches Christmas range in stores despite 35C temperatures - trees from £1429 and decorations on sale for £29 37 A 7.5' tree with LED lights sells for £1,069](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1723486978_444_What-heatwave-Harrods-launches-Christmas-range-in-stores-despite-35C.jpg.webp)
Customers looking for the perfect tree, complete with lights and decorations, will have to pay upwards of £3,000.
![What heatwave? Harrods launches Christmas range in stores despite 35C temperatures - trees from £1429 and decorations on sale for £29 39 Customers looking to escape the extreme weather of the August heat wave can cool off at the second-floor ice cream parlor before fast-forwarding to December at the Christmas grotto.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/08/1723486978_331_What-heatwave-Harrods-launches-Christmas-range-in-stores-despite-35C.jpg.webp)
Customers looking to escape the extreme weather of the August heat wave can cool off at the second-floor ice cream parlor before fast-forwarding to December at the Christmas grotto.