It may be the hottest day of 2024, but at Harrods it’s the most wonderful time of the year.
While most of us are still sweltering in the heat of the British summer, with temperatures reaching 35°C in some parts of the country, Harrods is gearing up for the festive season with the opening of its Christmas grotto.
The luxury retailer has kicked off the snow season four months early, after kitting out its Knightsbridge store with an entire floor of Christmas decorations.
The upmarket store in west London already has dozens of trees on offer, with the cheapest conifers selling for £1,429 undecorated.
The most gorgeous trees will sell for a whopping £3000 if it is a fully decorated living room staple.
For those on a tighter budget, a trophy white stag for the hallway will set you back a comparatively cheaper £1800.
While most of us are still sweltering in the heat of the British summer, Harrods is gearing up for the festive season with the opening of its Christmas grotto, pictured.
Toy soldier decorations at Harrods in August. The shiny baubles are on sale for £16 each
For those who want to decorate themselves, even the glass ornaments are priced at £29.
According secret londonRetailers open their Christmas stores early to ensure there are ample opportunities for fleeting tourists to explore the full holiday selection.
Customers looking to escape the extreme weather of the August heat wave can cool off in the second-floor ice cream parlor before heading into December in the Christmas grotto.
The luxury retailer has kicked off the snow season four months early after kitting out its Knightsbridge store with a full floor of Christmas decorations.
Those with a bigger budget could pick up a life-size white deer ornament for £1800.
Customers will be able to buy their festive decorations on the hottest day of the year at Harrods
According to Secret London, retailers open their Christmas store early to ensure there is ample opportunity for fleeting tourists to explore the full festive selection.
The West London luxury retailer has a floor dedicated to Christmas decorations even though it’s only August.
The luxury store had dozens of trees on display, including a bare tree that cost £1,429
Festive table decoration on sale at Harrods for £3,200
Various Christmas figures photographed before December
The store is fully stocked for Christmas shoppers in August.
A real Christmas decoration sold at Harrods for £29
The Christmas collection has been open for several days now and has attracted customers interested in taking a festive look.
Customers looking for the perfect tree, complete with lights and decorations, will have to pay upwards of £3,000.
Customers looking to escape the extreme weather of the August heat wave can cool off at the second-floor ice cream parlor before fast-forwarding to December at the Christmas grotto.
