Websites that use the & # 39; like & # 39; button from Facebook must receive explicit permission from users, as the feature sends customer data to the social media giant, even if they don't click on it, the European court rules
- The European Court of Justice ruled in a case against the German retailer Fashion ID
- Visitor data has been transferred to Facebook without users' knowledge
- Facebook used this data to ensure that the brand's products would be more visible
- The decision comes after the general data protection regulation has entered into force
The European court has ruled that websites that use the Facebook like button should receive explicit permission from users for the plug-in, because it collects customer data.
The European Court of Justice investigated the case against Fashion ID, an online German clothing brand, when it took the decision.
By having the Facebook-like button on the page, Fashion ID ensured that its products would be more visible on the social media website.
Even if customers did not click the like button, data was sent to Facebook to say that they had visited the page.
This data was sent to the social media giant & # 39; without that visitor being aware of it and regardless of whether he or she is a member of the social network & # 39 ;.
The highest court in Europe has ruled that websites that use the Facebook like button should receive explicit permission from users for the plug-in, because it collects customer data
The court ruled that Fashion ID, or any website with a similar button, & # 39; when collecting that information, must provide certain information to those visitors, such as, for example, the identity and purposes of processing & # 39 ;.
Nevertheless, it also ruled that Fashion ID is not responsible for what Facebook does with the data that is given to it, because it is & # 39; impossible & # 39; is that it determines & # 39; the purpose and resources of those activities & # 39 ;.
Companies must tell users what their data is used to comply with the EU General Data Protection Regulation (GDPR), which entered into force in May 2018.
According to the AVG, companies are required to report data breaches within 72 hours and to allow customers to export and delete their data.
Part of the extensive rights of data subjects as described in the AVG is the right for data subjects to obtain from the data controller whether or not personal data is processed about them, where and for what purpose.
Furthermore, the controller must provide a copy of the personal data in an electronic format free of charge.
This change is a dramatic shift to data transparency and empowerment of those involved.
Jack Gilbert told on Facebook Cnet: & # 39; We welcome the clarity that today's decision provides for both websites and plug-in and similar tool providers.
& # 39; We carefully evaluate the court's decision and will work closely with our partners to ensure that they can continue to benefit from our social plug-ins and other business tools in full compliance with the law. & # 39;
Even if customers do not click the like button on a website, data is sent to Facebook to indicate that they have visited the page
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