Waterstones buys Foyles, bookseller, to fight back against the siren call & # 39; from Amazon

New era: the deal will let the famous British company in the 115-year history for the first time pass the control of the Foyle family

Waterstones buys Foyles, bookseller, to fight back against the siren call & # 39; from Amazon

City & Finance Reporter for the Daily Mail

Waterstones has bought Foyles, bookseller, to fight back the "siren call" & # 39; from Amazon.

The deal will for the first time pass the famous British company in the 115-year history to the control of the Foyle family.

New era: the deal will let the famous British company in the 115-year history for the first time pass the control of the Foyle family

New era: the deal will let the famous British company in the 115-year history for the first time pass the control of the Foyle family

Just like Waterstones & # 39; other companies, Hatchards and Hodges Figgis, it will be managed under its own brand. James Daunt, the Waterstones boss, said the agreement was reached after conversations with Christopher Foyle who said: "My family and I are very happy that Foyles is starting a new chapter, one in which the future of the brand is secured and the personality is protected. & # 39;

Daunt said: "We will be better positioned to protect and defend the pleasures of real bookstores in the light of the siren call of (gigantic) giant amazone. & # 39;

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