Abdullah Boftin, co-director of “Kuwait News” newspaper and deputy editor-in-chief of “Kuwait Times” newspaper, said that “Fedda” is under trial “to take advantage of its advantages in creating new and innovative content.”
“Fedda” has become a virtual announcer powered by artificial intelligence in an electronic newspaper, as part of a test phase aimed at creating new content, the project organizers told AFP.
“Fedda” appeared for the first time on Twitter on the account of the electronic newspaper “Kuwait News”, one of the media arms of the newspaper “Kuwait Times”, which is the first daily newspaper published in the English language in Kuwait and the Arabian Gulf 61 years ago.
“Fidha” wore a white shirt and a black jacket, saying in fluent Arabic, “I am Fadda, the first broadcaster in Kuwait who works with artificial intelligence at the Kuwait New Media Corporation. What type of news do you prefer? Let’s hear your opinions.”
Abdullah Boftin, managing partner of “Kuwait News” newspaper and deputy editor-in-chief of “Kuwait Times” newspaper, said that “Fedda” is under trial “to take advantage of its advantages in creating new and innovative content.”
He added, “Fidha is an old popular Kuwaiti name that symbolizes the metal of silver, and the stereotypical image in the mind of robots is always silver in color and made of metal, so we combined the two elements and named the virtual broadcaster silver.”
A team is monitoring the observations to take them into account, and “Fedda” may later use the Kuwaiti dialect to present its news on the newspaper’s Twitter account, which is followed by more than 1,200,000 people.
Bovetin explained that the presenter’s appearance, which appeared blonde, “reflects the diversity that brings together Kuwaitis and residents. … Silver represents everyone.”
