Warner Music Files TikTok Licensing Agreement To Boost Social Media Revenue

Warner Music Group, which boasts big names like Ed Sheeran and Dua Lipa in its stable, has filed a multi-year licensing deal with TikTok to boost revenue from its social media platforms.

The world’s largest record company has already seen revenue grow from TikTok’s digital music and its short dance clips. And emerging music artists are increasingly appearing on social media platforms before signing with major record labels like WMG, while other platforms like Facebook and Instagram are increasingly using music as content, offering additional revenue.

Warner Music’s recently signed multi-product deal with the fast-growing video platform will license Warner Recorded Music and Warner Chappell Music’s repertoire to TikTok, TikTok Music, CapCut and TikTok’s commercial music library to cement a partnership and collaboration between both. companies.

“We are happy and excited for our next chapter together with TikTok. Through this expanded and significantly enhanced partnership for both companies, we can jointly deliver greater value to WMG artists and songwriters and TikTok users,” said Robert Kyncl, chief executive officer of Warner Music Group, in a statement.

WMG is seeking new revenue and marketing opportunities for its own artists and songwriters as they advance the global TikTok music fan base. As part of the agreement, WMG artists and songwriters will be able to work with TikTok’s brand partners and earn new revenue from merchandise, ticketing, and digital goods and services, among other opportunities.

In addition, the companies have agreed to a license agreement for TikTok Music, the recently launched premium subscription streaming service in Indonesia and Brazil, with plans for further growth in other markets. WMG has been working to increase its revenue from subscription and ad-supported streaming platforms.

And TikTok has also been looking to help its own creators monetize their followers and upload longer-form content. “We are very excited to partner with Warner Music Group to create a shared vision for the future where artists, songwriters, music fans and the industry can benefit from the power of discovery on TikTok platforms,” Shou Chew, CEO from TikTok. he said in a statement.