Warner bros. uses AI to help decide which films to put into operation
Warner Bros starts using artificial intelligence to predict how much money films will earn, value actors, and decide when movies should premiere
- Warner Bros has signed with an LA startup to make ‘green’ decisions
- The AI system helps the legendary film studios to prevent box office flops
- Cinelytic can judge how much a movie is expected to make using scenarios
- The platform also ranks actors on their economic impact in the film industry
Warner Bros Studios embraces artificial intelligence to decide whether movies and TV shows should be made and when they should be premiered.
The film studios have registered with an AI-based software system from a company called Cinelytic to decide which content will be used and when it should be released.
The new Cinelytic AI project management system was launched last year for the film industry.
Warner Bros will use the system to make decisions about content and talent appreciation, as first reported by The Hollywood Reporter.
The platform can also assess the value of a star in each territory and how much a movie is expected to make using different release scenarios.
With movie analysis tools, studios can perform multiple movie release scenarios and analyzes per area and per distributor
It offers ‘talent analyzes’ of film stars in a gigantic database, in which actors are ranked on the basis of their economic impact in the film industry, including per media type, genre and important territories.
“In our industry, we make tough decisions every day that affect what – and how – we produce and deliver films to theaters around the world, and the more accurate our data is, the better we can engage our audiences,” said Tonis Kiis , Senior Vice President, Warner Bros Pictures International Distribution
“We are very excited to partner with Warner Bros Pictures International, a global content leader, to bring the power of real-time predictive analysis to content and talent appreciation decisions,” said Cinelytic co-founder and CEO Tobias Queisser .
The platform also allows studios to gain insight into how actors increase the chance of a project’s success
The AI cannot guarantee which projects will be successful and which will not, but it can provide managers with better parameters for packaging, marketing and distribution decisions, such as when a movie must be released to make it more successful.
The new platform helps Warner Bros to prevent crashes at the checkout, which were also included last year The kitchen, shaft and Godzilla: King of the Monsters.
Launched last year by Cinelytic, the platform uses AI and the cloud to reduce the amount of time executives spend on ‘repetitive tasks’.
Joker starring Joaquin Phoenix was a $ 1 billion hit last year for Warner Bros and the studios look forward to AI to replicate its success
WB also made a few box office flops last year, including The Kitchen, Shaft and Godzilla: King of the Monsters
It also features predictive analysis and project management tools to help film industry professionals make faster and better decisions.
“The system can calculate in seconds what it took days to be judged by a human when it comes to overall evaluation of the film package or the value of a star,” Queisser said.
Is this the first step towards 100% machine-made entertainment? According to Queisser, it is unlikely that AI cannot make creative decisions.
“What is good at it is cracking numbers and breaking huge data sets and showing patterns that would not be visible to people,” he told The Hollywood Reporter.
“But for creative decision-making you still need experience and instinct.”
LA startup Cinelytic was founded in 2015 and has been building and testing the platform for three years.
The company describes its mission as empowering the global entertainment industry through advanced tools and technology.
Other customers are Sony Pictures, STX Entertainment and Ingenious Media from London.
STX, which was responsible for inclusive flops last year Playmobil and Ugly Dolls, became a Cinelytic customer in September.
THE HALF OF CURRENT FUNCTIONS ARE LOST TO AI WITHIN 15 YEARS
Kai-fu Lee, the author of AI Superpowers: China, Silicon Valley and the New World Order, told Dailymail.com that the world of employment was facing a crisis “akin to that of farmers during the industrial revolution.”
Half of the current jobs will be taken over by AI within 15 years, one of China’s leading AI experts has warned.
Kai-fu Lee, the author of the best-selling book AI Superpowers: China, Silicon Valley and the New World Order, told Dailymail.com that the world of employment was facing a crisis “akin to that of farmers during the industrial revolution. “
“People are not really aware of the effect that AI will have on their work,” he said.
Lee, who is a VC in China and once led Google in the region, has more than 30 years of experience in AI.
He is ready to repeat his opinion on a Scott Pelley report on AI in the next 60-minute edition, Sunday, January 13 at 7:00 PM, ET / PT on CBS.
He believes it is imperative to “warn people that displacement is coming and to tell them how to start retraining.”
Fortunately, he said that everything is not lost for humanity.
“AI is powerful and adaptable, but it cannot do everything that people do.”
Lee believes that AI cannot make, conceptualize or execute complex strategic planning, or perform complex work that requires accurate hand-eye coordination.
He also says that it is bad to deal with unknown and unstructured spaces.
It is crucial that he says that AI cannot communicate with people ‘exactly like people’, with empathy, people-to-people connection and compassion.