<pre><pre>Walmart launched a subscription service for unlimited groceries

Walmart has introduced an unlimited grocery delivery service Delivery unlimited, as spotted by TechCrunch. The service is an extension of the company's existing delivery and collection efforts and costs $ 98 per year.

The company already offered a delivery service for online orders: customers could send items for free to their nearest store or to their home for a delivery rate of $ 9.95 for each order. TechCrunch notes that this new annual subscription costs $ 98 for a year, or $ 12.95 per month, and allows customers to skip the cost per order. To use it, customers place their order on Walmart & # 39; s site or app and can select a delivery window for when they want their order delivered.

This annual service is because Walmart has introduced a number of other initiatives to lure online shoppers to its stores, including the introduction of free one-day shipping for orders over $ 35, pick-up towers from some of its stores and even a in-home delivery service that allows employees in your house to place groceries directly in your refrigerator.

Walmart has put more effort against other online retailers in recent months and Amazon's Prime membership seems to be the target here. The annual contribution from Walmart is lower than the annual cost of $ 119, while the new delivery service from Target with Shipt costs $ 99 per year, as well as Instacart.