Waitrose and Aldi announce new round of price cuts
Waitrose and Aldi have announced a new round of price cuts in the latest boost for struggling households.
Waitrose is cutting the price of another 250 products by an average of 10 per cent this week.
At the same time, discount supermarket Aldi is reducing the cost of 55 units of fruit and vegetables by an average of 11 percent.
Food prices remain in the spotlight as families face a cost-of-living crisis that stretches into a second year.
Food price inflation in the UK hit its highest level since 1977 in March, at more than 19 per cent.
Price cuts: Waitrose reduces the price of another 250 products by an average of 10%, while Aldi reduces the cost of 55 pieces of fruit and vegetables by an average of 11%
This official measure slowed to 14.9 percent in July and, although industry data showed it was 11.5 percent in August, rising food prices remain a major pressure on the country’s finances. many homes.
Its recent downward move is being closely watched by consumers, politicians and the Bank of England, which is considering further interest rate hikes.
Waitrose, part of the employee-owned John Lewis Partnership, said the reductions, its third wave this year, would apply to items such as pasta, whole chicken, sausages and potatoes.
Monthly industry data has consistently shown Waitrose is losing market share to its rivals.
Data from industry publication The Grocer also regularly shows that it is the most expensive supermarket in terms of basket of products.
Surveys show Aldi is the cheapest.