Volkswagen of America lied about the rebranding to ‘Voltswagen’ in an attempt to draw attention to the lone electric vehicle it is currently selling in the United States, Reuters and The Wall Street Journal have reported. It was a marketing stunt done prior to April Fools’ Day.
This all started when Volkswagen of America ‘accidentally’ published a draft version of a press release announcing the change on Monday. first reported by CNBCThe company had declined to comment on the report, and spokesman Mark Gillies repeatedly declined to say whether the name change was a marketing stunt.
The automaker pleaded guilty misleading regulators about the true pollution levels of hundreds of thousands of diesel vehicles, then released a press release on Tuesday morning saying the change was “a public statement of the company’s future investment in e-mobility.” The company said the ‘Voltswagen’ branding would be on all of its EVs in the future.
Volkswagen of America is expected to reveal on Wednesday that the name change was a stunt, it said ReutersThe larger Volkswagen group declined to comment.
“We have said from the start of our shift to an electric future that we will build EVs for millions, not just millionaires,” Volkswagen of America CEO Scott Keogh said proudly in the press release, which was released on release. stayed on the company’s website“This name change is a nod to our past as the car of the people and our firm belief that our future lies in the electric car of the people.”
The lie was also promoted on Tuesday’s various social media accounts. The @ VW account tweeted an image of the fake “Voltswagen” logo and wrote “66 is an unusual age to change your name.” That’s a nod to the era of the American subsidiary – not the larger Volkswagen Group, which was founded in the 1930s before it became part of the Nazi war machine.
Volkswagen of America presented the name change as simple as real it was reported by The Associated Press, the BBC and dozens of other outlets, including The edgeEven Wall Street firm Wedbush published a note on the change.
Volkswagen is at the beginning of a $ 86 billion push in electric vehicles because it wants to be known as the Space Leader – a strategic shift inspired, again, by the company being caught installing software on its vehicles intended to fool regulators and allow dirty cars onto the road. It did not seem entirely out of the question that the company would be willing to make such a ridiculous choice; After all, Volkswagen Group CEO Herbert Diess has in recent months emulated Tesla CEO Elon Musk, who makes erratic decisions like most people drink water.
But now we know that the rebrand was nothing more than another lie from a company that has become known for something else: lying.
Update March 30, 5:00 PM ET: This post was originally written about Volkswagen’s announcement that it would be rebranded to ‘Voltswagen’ in the US. The company has since confirmed that this was a marketing stunt lie. The post and header have been updated to reflect this.